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What is Personal Branding

Chapter 2
Innovative Perspectives on Corporate Communication in the Global World
These are narratives that an individual creates by building himself like a brand to make an impact on others.
Published in Chapter:
Social Media and Career Building: Creating Online Portfolios and Personal Brands
Kemal Elciyar (Anadolu University, Turkey)
Copyright: © 2021 |Pages: 16
DOI: 10.4018/978-1-7998-6799-9.ch002
Abstract
Brands add value to the products or services they represent. Consumers distinguish products or services from others through brands and impose meaning on products and services. Currently, individuals are brands and trying to get the attention of others. In a process called personal branding, individuals promote themselves and make them a brand. One of the most important factors that makes it easier for individuals is social media. Social media allows users to create their own profiles, open their own channels and share content, making ordinary individuals visible and effective. Individuals make great strides for their careers by creating their own brands in these platforms of their own.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 6
Pitch This: Storytelling as a Means to Enhance Your Personal Brand
With a strong connection to marketing, personal branding is an extension of the concept of branding. It applies to individuals, allowing them to create a unique image, based on their features, experiences and skills.
Published in Chapter: Pitch This: Storytelling as a Means to Enhance Your Personal Brand; From: Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
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Chapter 5
Curation of Your Online Persona Through Self-Care and Responsible Citizenship: Participatory Digital Citizenship for Secondary Education
Personal branding refers to the content (e.g., media, comments, activities) that represents who you are and what you do. In the online environment, your digital interactions also brand you.
Published in Chapter: Curation of Your Online Persona Through Self-Care and Responsible Citizenship: Participatory Digital Citizenship for Secondary Education; From: Leveraging Technology to Improve School Safety and Student Wellbeing
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Chapter 2
Communicating a Professional Image
The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, widen their circle of influence, and have a larger impact.
Published in Chapter: Communicating a Professional Image; From: Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 4
Developing a Personal Brand in the Workplace
The conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition, to ultimately advance their career, increase their circle of influence, and have a larger impact.
Published in Chapter: Developing a Personal Brand in the Workplace; From: Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 7
A Bibliometric Analysis of Digital Feminism Research
Personal branding is an effort to create and influence an individual's public perception to ultimately advance her/his career, increase her/his circle of influence, by positioning an individual as an authority in her/his industry, increasing credibility and distinction from competition.
Published in Chapter: A Bibliometric Analysis of Digital Feminism Research; From: Handbook of Research on Digital Violence and Discrimination Studies
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Chapter 6
New Visual Literacies and Competencies for Education and the Workplace
The process whereby an individual communicates their core attributes across multiple platforms.
Published in Chapter: New Visual Literacies and Competencies for Education and the Workplace; From: Handbook of Research on the Societal Impact of Digital Media
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Chapter 7
The Youth's Way of Personal Branding as Bookstagrammers
Personal branding is also known as self-branding; It focuses on establishing a person's reputation and image to influence others, expand their horizons, and pursue social mobility. Personal branding activities help a person create a desired image for themselves.
Published in Chapter: The Youth's Way of Personal Branding as Bookstagrammers; From: Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence
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