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What is Personal Media

Chapter 90
Encyclopedia of Mobile Phone Behavior
Any form of media designed for use by an individual person for interpersonal communication and personalized expression, in contrast to mass media, which encompasses any personal devices from mobile phones, portable and home gaming consoles, to tablets.
Published in Chapter:
Mobile Screen Media Practices in Korea
HyeRyoung Ok (University of Oregon, USA)
Copyright: © 2015 |Pages: 7
DOI: 10.4018/978-1-4666-8239-9.ch090
Abstract
This article summarizes the current knowledge about the socio-cultural significance of mobile screen media practices in the current mediascape of Korea, where mobile media technologies have developed with continuing emphasis on their potential as convergent screen media since the introduction of 3G mobile phone service. Five specific areas of discussion including mobile phone communication, text messaging, mobile multimedia usage and gender, mobile screen service, and mobile gaming represents the prevalent aspects of the mobile screen media practices in Korea.
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