What is Personal Trust

E-commerce mode aggravates information asymmetry so that honesty-credit problems become more serious. This chapter discusses the honesty-credit issue and honesty-credit system construction in e-commerce. It argues that the honesty-credit issue belongs to e-commerce security problems to some extent since it also destroys information integrity, confidentiality, and availability. The study of honesty-credit issue in e-commerce will help to promote social culture development as well as improve e-commerce security. Basing on analysis of three game models, the article suggests the construction of social honesty-credit system mainly include four aspects: cultivate citizens’ sense of honesty-credit, strengthen legislation, build mechanism of third-party authentication and regulate third-party service industry. At the end of the chapter, the case of Shanghai honesty-credit system construction of is introduced to describe China honesty-credit status.