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What is Push-based LBS (proactive LBS)

Encyclopedia of E-Business Development and Management in the Global Economy
is the location-sensitive content sent by or on behalf of service providers to a wireless mobile device at a time other than when the subscriber requests it. In the push-based LBS, service providers send relevant information or content to users based on users’ previously stated product preferences, and by background observation of their behaviors through tracking physical locations of their mobile devices.
Published in Chapter:
The Personalization Privacy Paradox: Mobile Customers' Perceptions of Push-Based vs. Pull-Based Location Commerce
Heng Xu (Pennsylvania State University, USA), John M. Carroll (Pennsylvania State University, USA), and Mary Beth Rosson (Pennsylvania State University, USA)
DOI: 10.4018/978-1-61520-611-7.ch078
Recent advances in positioning technologies, such as global positioning systems and cellular triangulation techniques, have not only provided consumers with unprecedented accessibility to network services while on the move, but also enabled the localization of services (Bellavista, Kupper, & Helal, 2008). Locatability, that is, the ability of mobile hosts to determine the current physical location of wireless devices, is thus the key enabler of an alluring mobile business operation (Junglas & Watson, 2003). In the literature, commercial location-sensitive applications and services that utilize geographical positioning information to provide value-added services are generally termed location-based services (LBS), marketed under terms like ‘Location-Commerce’ or ‘L-Commerce’ (Barnes, 2003).
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