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What is Personalized Permission E-Mail

Chapter 150
Encyclopedia of E-Commerce Development, Implementation, and Management
This technique allows a retail or other online company to contact a consumer, with the consumer’s permission, via e-mail with merchandise recommendations that are targeted directly to that consumer based on previous shopping patterns. It allows customers to have direct access to merchandise via targeted e-mails.
Published in Chapter:
Social Media and E-Personalization as Essential Business Tools: A Case Study
Amber A. Smith-Ditizio (Texas Women's University, USA)
Copyright: © 2016 |Pages: 13
DOI: 10.4018/978-1-4666-9787-4.ch150
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