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What is Persuasion

Handbook of Research on Advancements in Organizational Data Collection and Measurements: Strategies for Addressing Attitudes, Beliefs, and Behaviors
One person voluntarily changing their mind about something based on arguments or evidence presented by another person.
Published in Chapter:
Measurement of the Intention to Exhibit Leadership Behavior
Charles G. Sanders (Spring Arbor University, USA)
DOI: 10.4018/978-1-7998-7665-6.ch007
Abstract
The leadership intention measure was developed to help organizations deal with the dynamic and complex realities of the 21st-century competitive global environment, which necessitates a more rapid and effective response to changes to survive. An effective approach for dealing with this reality is to involve employees in the various leadership processes for the organization. However, employees must be prepared to assume the responsibility for a more active leadership role. Before an organization can open their work environment for ‘leadership in all', determining whether members have the intention to exhibit leadership is critical. Therefore, this scale is based on the reasoned action behavioral model of Fishbein and Ajzen to determine the intentions of employees for engaging in leadership behavior. The LIM scale was validated in an organization whose stated culture encouraged leadership behavior by all. Results indicate that this measure would be a valuable tool for assessing organization readiness for facilitating and enabling leadership behaviors.
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Ad Hominem in Argumentation: A Case of the Namibian Parliamentary Discourse
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Social Media Literacy and COVID-19 Awareness for Faculty Resilience in a Moderated Mechanism: An Empirical Study
Persuasion is a rational choice that directs toward accepting new events or behavior in a particular situation through changing attitude.
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Pattern Thinking: Understanding the Mind of the Consumer
The process of informing and convincing a consumer to accede to the marketing idea being communicated and promoted by a marketer.
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Is Persuasion in the Eye of the Beholder?: A Study on the Use of Persuasive Technology and Its Effect
As a concept present in everyday interactions, persuasion refers to the act of influencing, convincing or inducing someone to accept an idea, opinion, argument, attitude or belief.
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Visual Literacy and Visual Rhetoric: Images of Ideology Between the Seen and the Unseen in Advertising
The communicative practice, activity, technique of exerting influence over other people.
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Strategic Crowdsourcing as an Emerging Form of Global Entrepreneurship
A symbolic process that involves an attempt to influence in the transmission of a message.
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Understanding Persuasion Mechanisms for Effective Communication in Online Educational Environments: Persuade Your Students by Empowering Them!
The process in which people have the choice to change their attitudes or behaviors regarding an issue due to a message that was deliberately elaborated to influence them. The theory of persuasion was developed by Robert Cialdini.
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Rhetoric of Advergames
In terms of internet marketing, the ways contents are designed on the web page that decide how effective they are in luring the customers to purchase the products come under the purview of persuasion.
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Personalized Product Recommendation and User Satisfaction: Theory and Application
Persuasion is the process by which a person's actions or attitudes are influenced by others. It is the process of influencing a person's behaviour or attitudes.
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Engineering for Interdisciplinary Collaboration
The act of influencing people to agree with a position.
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Sales Communication
Persuasion is an influential skill. It is to make an idea, a situation or a product attractive without forcing.
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Social Influence Online
A change in an attitude or belief resulting from an influence attempt, direct or indirect.
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