The process that platforms gain power to direct market and become leader.
Published in Chapter:
New Strategies for Evolution of Business Ecosystems: Platform Strategies
Cemal Zehir (Yildiz Technical University, Turkey), Melike Zehir (Yildiz Technical University, Turkey), and Songül Zehir (Gebze Technical University, Turkey)
Copyright: © 2020
|Pages: 25
DOI: 10.4018/978-1-7998-1125-1.ch005
Abstract
Several industries are formed by platform business models. To achieve success and have sustainability, the platforms should follow various strategies, paying attention on several factors. In this chapter, initially, how the platforms as a business model have emerged, in which ways they are used, and their working ways have been explained, and “platforms as a new business model” has been extensively examined. Types of platform business models, general features of platforms, ways to generate income from platforms are explained in detail. How platforms could succeed and what could lead them into failure have been told. Platform leadership, prominent platform strategies, governance of platform strategies have been extensively examined. Emerging trends and future research directions have been mentioned. For this study, a detailed literature scanning has been performed, research fields have been shared in order to fill the gaps. In the final section, the prominent parts of the study to be focused have been expressed.