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What is Plot Twist

Examining a New Paradigm of Heritage With Philosophy, Economy, and Education
One or more events complicating the initial situation, and requiring some action by main characters.
Published in Chapter:
Heritage Storytelling
Paola Falcone (University of Rome, Italy)
DOI: 10.4018/978-1-7998-3636-0.ch010
There is a growing interest towards storytelling in communication management. Stories work. How can stories and storytelling support heritage communication? The first part of the chapter aims at describing the fundamental role storytelling can play for heritage sites, identifying its benefits. It analyses its being a process of co-creation, made by storytellers and story holders. The second part of the chapter identifies and describes the most relevant aspects to consider for an effective storytelling: from finding good stories to being able to tell them through different channels, creating transmedia narrations.
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