What is Plus Product

In the face of government reform and competitive disruption, healthcare organizations are in need of consumer-centric transformation: transformation that will help them win when consumers shop for a doctor, plan, or medicine and engage them in their care to form a partnership that will improve outcomes and lower costs. The authors interviewed 70 senior executives at leading provider systems, health plans, and pharmaceutical manufacturers to understand their transformation agenda. Interviews asked such question as What initiatives and changes are underway? Where have they had success? What will come next? Where have they struggled?” And, most importantly, What can others learn from them? Davis and Gourdji uncovered five shifts and share practical advice and examples of what these leaders are doing to set them in motion.