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What is Political Advertising

Handbook of Research on Narrative Advertising
It is all of the advertising activities that are carried out within the political campaign process, aiming at promoting the candidate or party-centered messages in the electorate.
Published in Chapter:
Chronotopes as a Component of Ideological Narrative in Political Advertisements
Hasan Turgut (Ondokuz Mayıs University, Turkey)
Copyright: © 2019 |Pages: 18
DOI: 10.4018/978-1-5225-9790-2.ch008
The JDP (Justice and Development Party-AK Party) enters the local elections to be held on March 31, 2019, with the slogan of “Gönül Belediyeciliği”. In this process, the political campaign process is carried out in accordance with the conservative ideological stance of the party around various slogans such as “Memleket İşi Gönül İşi,” “Gönülden Yaparsan Gönüller Kazanırsın,” and “Gönlü Güzel İnsanların Ülkesidir Burası.” M. Bakhtin describes how the narrative is structured in time and space in the novel with the concept of chronotope. In a narrative, chronotope is the place where the plot is touched and solved as a combination of time and space. This study aims to explore the role of chronotopes in the formation of ideological narrative structures. Within this framework, chronotopic elements in “Gönül Belediyeciliği” commercials will be analyzed.
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Orientalism in Turkish Political Election Campaigns
Paid promotional tools used by the political party or political actor to convey the political message and persuade the voters.
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Electoral Umpires and the Task of Tracking Political Campaign Funds: The Case of Nigeria
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