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What is Political Consumerism

Handbook of Research on Creating Sustainable Value in the Global Economy
The act of using consumption as a way of supporting or protesting an ideology present in a company or brand.
Published in Chapter:
Understanding Political Consumerism, Political Participation, and Their Antecedents: Evidence From Turkey
Ertem Gulen (Trinity College Dublin, Ireland) and Oguzhan Aygoren (Bogazici University, Turkey)
DOI: 10.4018/978-1-7998-1196-1.ch011
Political consumerism is a form of self-expression where consumers boycott or buycott a brand, company, or a product. The increase in the amount of these actions in recent years has led scholars and marketers improve their understanding of how and why consumers engage in political consumerism and what its predecessors are. By employing a wide scale survey among 360 participants in Turkey, this study presents empirical and qualitative evidence for boycott behavior and investigates how other forms of political participation and individual level characteristics have an effect on political consumerism. Results suggest main reason for boycott behavior in Turkey is due to political reasons and conservatism as an individual level value orientation has a negative effect on boycott behavior. In addition, online activism and voting participation behaviors have positive effects on political consumerism.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Political Consumerism and Social Networking Usage: A Case Study
Political consumerism is a drive having ethical, political ideas in purchasing decisions, providing consumers to speak out their societal and political preferences through their purchase.
Full Text Chapter Download: US $37.50 Add to Cart
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