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What is Post-Fordism

Chapter 2
Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
It is a system for the production of heterogeneous, even customized, products that requires more flexible technologies and more flexible and skilled workers, and that leads to greater heterogeneity of consumption.
Published in Chapter:
Leisure and Entertainment as a Creative Space-Time Manifold in a Post-Modern World
Nadezhda Nikolaevna Pokrovskaia (Saint Petersburg State University of Economics, Russia)
Copyright: © 2014 |Pages: 18
DOI: 10.4018/978-1-4666-6190-5.ch002
Abstract
The postmodern overcoming of linear rational reasoning of the modernity creates a new world of deeper understanding and better implementing myth and fairy tale. Today, neither the labor behavior nor the consumer preferences are determined with the classical economic and mathematical models of price. The money (wage for labor or costs for goods and services) is no more able to play the key role in motivating a choice or an effort. The essential factor is the impression, feeling, miracle, and their contribution for defining the identity of the actor, his or her personality. The virtual space is a tool to discover the real internal universe of human beings, including the creative competence, novelty, and innovation. Leisure and entertainment are necessary for this seeking of the human being essence – as actor, creator, and consumer. The chapter is designed to help one understand the real motivation of actors in a post-industrial sector.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 13
Vacation Rentals, Tourism, and International Migration: Gentrification in Las Palmas de Gran Canaria (Spain) From a Diachronic Perspective
A system of economic production and consumption found in most industrialised countries since the late 20 th century, which moved away the industrial bases of huge factories towards specialised markets based on small flexible manufacturing units.
Published in Chapter: Vacation Rentals, Tourism, and International Migration: Gentrification in Las Palmas de Gran Canaria (Spain) From a Diachronic Perspective; From: Handbook of Research on the Impacts, Challenges, and Policy Responses to Overtourism
Full Text Chapter Download: US $37.50 Add to Cart
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