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What is Post-Mass Communication

Chapter 204
Encyclopedia of Information Science and Technology, Third Edition
Unlike the massive model, where the sender, the message and the receiver are clearly defined and take their positions, in this communicative model, senders and receivers take alternate roles so that both emit messages in a context of active audience.
Published in Chapter:
The Evolutional Genesis of Blogs and the Integration of Communication Networks
Alberto Marques (University of Brasilia, Brazil), Ana Carolina Kalume Maranhão (University of Brasilia, Brazil), Daniela Favaro Garrossini (University of Brasilia, Brazil), and Luis Fernando Ramos Molinaro (University of Brasilia, Brazil)
Copyright: © 2015 |Pages: 8
DOI: 10.4018/978-1-4666-5888-2.ch204
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