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What is Post-Modern

Chapter 8
New Media and Visual Communication in Social Networks
It is an age of phenomena where images replace reality, and the difference between existence and appearance becomes ambiguous.
Published in Chapter:
Erdogan vs. Erdogan: A Polarized Post-Truth Case in Social Media Reality
Savaş Keskin (Bayburt University, Turkey)
Copyright: © 2020 |Pages: 20
DOI: 10.4018/978-1-7998-1041-4.ch008
Abstract
This chapter examines social media relations, which build virtual Erdogans as two opposite realities, with netnography method because of community composition and cultural sharing contents. It will be analyzed visual 'Erdogan' productions in Anti-Tayyip (Opponent) and Erdoğan Sevdalıları-Lovers of Erdogan (Fan/Supporter) communities and it will be drawn post-truth biography of a leader in visual culture of social media. Two different/opposite virtual realities of Erdogan, which are reproduced in social media sociality every day, lead to expansion of polarized political climate in the context of organic society and absorb the political identity of Erdogan.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 16
Communicating Images: A Discussion on the Positioning Strategy of Volvo Cars and the Model SS (Super Safe) Recommendation
Post-modernism expresses the social structure and understanding seen in practice, which has a social counterpart and comes after modern society and corresponds to an intellectual phenomenon.
Published in Chapter: Communicating Images: A Discussion on the Positioning Strategy of Volvo Cars and the Model SS (Super Safe) Recommendation; From: Sales Management for Improved Organizational Competitiveness and Performance
Full Text Chapter Download: US $37.50 Add to Cart
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