What is Poster

The concept of aesthetics has been one of the most discussed topics from past to present. Marxists saw aesthetics as an aesthetic assimilation of nature and reality and defined it as the laws of artistic culture. In this sense, Russian artists did not compromise on aesthetics in the paintings and posters which they produced. In these artworks, where aesthetics are not ignored, it is possible to see how the government creates the hegemony over fear. On this account, governments can easily manage this orientation process by establishing domination of individuals and institutions with fear. The posters produced in the Soviet Union, which also functioned to direct the society, became one of the most important propaganda tools of the government. These posters, presented with an aesthetic value, played an important role in reflecting the will of the government to the society. This study reveals how the fear and power had been transformed into an aesthetic appearance in the Soviet posters through the semiotics analysis method.