What is Price and Product Differentiation

Green ICT and environmental responsibility in business is not merely a ‘nice to have‘ or ‘feel good‘ concept; neither is it an issue of reluctant compliance by businesses to ever-growing legislation in the carbon economy. There are substantial fundamental business advantages and values to be derived by taking up environmental responsibility. These advantages and values provide a business with an economic as well as a social edge over its competitors. This is particularly true when astute business leaders are able to correlate their understanding of economic growth with environmental responsibility. Incorporating green ICT in the long-term strategic business approach has much more to offer in terms of market standing, legal compliance, good corporate citizenry, and ability to trade and prosper in the carbon economy. This chapter investigates into such strategic advantages resulting from embracing green ICT, and describes and discusses such strategic views from an economic stand-point.