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What is Price Fairness (PF)

Chapter 123
Encyclopedia of E-Commerce Development, Implementation, and Management
A subscriber perception of telecom service provider related to ethical, acceptable and fair pricing policy.
Published in Chapter:
Telecommunications Subscriber's Satisfaction and Loyalty: The Impact of Contractual Switching Cost, Price Fairness, and Brand Image
Sajad Rezaei (Taylor's University Lakeside Campus, Malaysia), Sreenivasan Jayashree (Multimedia University (MMU), Malaysia), and Firoozeh Fouladivanda (Multimedia University (MMU), Malaysia)
Copyright: © 2016 |Pages: 19
DOI: 10.4018/978-1-4666-9787-4.ch123
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