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What is Print Media

Measurement Methodologies to Assess the Effectiveness of Global Online Learning
Means of providing information to a large number of people through printed matters like newspapers and books.
Published in Chapter:
Role of Indian Print and Digital Media in Learning Analytics: A Tool to Sustain Education in the New Normal
Chandana Aditya (Women's College, Calcutta, India)
DOI: 10.4018/978-1-7998-8661-7.ch008
Abstract
There is a pressing need for data management and learning management systems. Educational data mining and learning analytics are two related aspects of educational technology that promote an overall effective teaching-learning system. The news media has the potential to act as a tool of learning analytics since they can easily access information at a mass scale. There are instances of leading newspapers organizing different educational programs where students from all the social layers have an opportunity to participate. A review of the programs reveals that all the programs collect and analyze educational data, which can form a research base of learning analytics. This chapter presents the description of three such educational programs organized by the leading media houses of India. This chapter also reflects on the contribution to learning management systems and educational data mining for the improvement of the overall educational system.
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