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What is Privacy Concerns

Handbook of Research on the Evolution of IT and the Rise of E-Society
The concern that private information from end-users can be accessed and associated to the specific individuals.
Published in Chapter:
Consumer Value Trumps Perceived Privacy Risk: Item-Level RFID Implementation in the FMCG Industry
Wesley A. Kukard (University of Otago, New Zealand) and Lincoln C. Wood (University of Otago, New Zealand & Curtin University, Australia)
DOI: 10.4018/978-1-5225-7214-5.ch009
Abstract
This chapter reviews past radio frequency identification (RFID) literature within the fast-moving consumer goods (FMCG) industry and the impact of consumer benefits on the perceived risks of item-level RFID. Two new categories are used to measure this impact; the separation of consumers' interactions with the technology to in-store and after-sales allows the consumers expectation of privacy to changes depending on the surrounding environment. A quantitative survey on primary household grocery purchasers within the USA revealed that while consumers are aware of the associated privacy risks after sale, they would be willing to use the technology, given sufficient benefits. This important step in RFID literature changes the conversation from a privacy risk management focus to a balanced integration of the technology, focusing on consumer benefits to manage the roll-out within the FMCG industry.
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More Results
The Effects of Social Networking Sites on Child and Adolescent Psychology: Theory, Research, and Interventions
Apprehensions or worries regarding the protection of personal information shared online, particularly on social networking sites, including fears of unauthorized access, misuse, or data breaches.
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Towards a Model for Self-Disclosure on Social Network Sites: A Pilot Study
A person’s subjective perspective of fairness in a data privacy context.
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Privacy Paradox Amid E-Commerce Epoch: Examining Egyptian Youth's Practices of Digital Literacy Online
The concept of privacy concerns looks at individuals’ beliefs about possible negative consequences that are associated with information disclosure and sharing.
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Exploring Mixed Reality: Enhancing Consumer Interaction
Worries or fears about the protection and management of personal information, data, and communication. They occur when people believe that their personal information is being collected or used without their consent.
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Will Social Media and Its Consumption Converge or Diverge Global Consumer Culture?
A term that refers to an emotional state of consumers when they are worried about the potential infringement on their rights to be let alone, or their freedom from outside interference or intrusion without their prior consent.
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Consumer Acceptance and Resistance Factors Toward Smart Retail Stores
To which extent consumers are concerned about the collection, storage and use of their personal information.
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