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What is Producers Guild of America

Handbook of Research on the Global Impacts and Roles of Immersive Media
The Producers Guild of America is a non-profit trade organization that represents, protects and promotes the interests of all members of the producing team in film, television and new media. The Producers Guild works to protect the careers of producers and improve the producing community at large by facilitating health benefits for members, encouraging the enforcement of workplace labor laws and sustainable practices, creating fair and impartial standards for the awarding of producing credits, and hosting educational opportunities for new and experienced producers alike.
Published in Chapter:
Immersive Experience: Convergence, Storyworlds, and the Power for Social Impact
Kate M. McCallum (Bridge Arts Media, LLC, USA & Vortex Immersion Media, USA)
DOI: 10.4018/978-1-7998-2433-6.ch022
Abstract
This chapter examines the evolution of trends in the arts, storytelling, and immersive media, along with the emerging awareness, expansion, and deliberate application of social impact entertainment (SIE). The author discusses how the ideas and concepts of transmedia, convergence, and storyworld-building have now expanded beyond academic theory into more organic commercial and artistic applications. The focus is on how this approach relates to extending intellectual properties and stories into immersive media platforms and beyond. Additionally, the author presents several case studies and examples of emerging arts and media formats to support what we might expect to experience in the near future.
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