What is Product Attributes (PA)

Innovation adoption is a widely understudied area. However, there has been a substantial amount of arguments concerned with the extent to which personality traits affect innovative behavior. Thus, the purpose of this study is to examine the extent to which personality traits, namely time orientation and innate innovativeness, influence intentioned adoption of the specific innovation – the virtual nurse assistant. The organisation of the chapter is as follows: The first part of the chapter introduces the study to the reader and starts with the research background, followed by the research problem, rationale of the study, and research objectives. The second part consists of literature review, critically evaluating the relevant secondary sources to derive the research hypothesis. The third part represents the results and findings of the study, followed by the conclusion and recommendations as the closing part of this chapter.