What is Product Differentiation

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Product differentiation is a marketing process that strives to identify and communicate the unique benefits or qualities of a product compared to its competitors. Learn more in: How to Tax a Monopoly Platform in a Product Differentiation Set-Up?: A Primer Based on Salop's Circular City Model

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A marketing process that strives to identify and communicate the unique benefits or qualities of a product compared to its competitors. Learn more in: International Competitiveness of Niche Agricultural Products: Case of Honey Production in Serbia

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Refers to what is unique about a product/service compared to its competitors. Learn more in: When Science Fiction Meets Reality: The History, Fandoms, and Logistics of Atlanta's Dragon Con™

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It is the process of distinguishing a good or a service from others. Firms use product differentiation to showcase their product’s attributes and uniqueness to the buyers. Learn more in: Trade and Environment Nexus: A Theoretical Appraisal