What is Production

This study examines the effect of the modern technology of social media on psychological stress during Irish COVID-19 quarantine restrictions. Literature indicates mixed findings regarding social media usage and psychological stress. Acknowledging its multifaceted nature, social media use in this study is examined through the category usage motivators of consuming, participating, and producing. Usage motivators significantly indicate variations in terms of impact on stress. Social media use for the purpose of consuming is moderately correlated with increased levels of psychological stress. Social media use for the purpose of participating exhibits a weak correlation with decreasing levels of psychological stress. Social media use for the purpose of producing exhibits no significant relationship with psychological stress during quarantine. Findings of this study are valuable for government and corporate policy makers and mental health and marketing professionals, with implications in psychological wellbeing practices and mindful social media use during quarantine.