Hershey, Pennsylvania
New York, New YorkBeijing, China
Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Scientific Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Products Concept Testing

Chapter 46
Encyclopedia of E-Business Development and Management in the Global Economy
the process of estimating consumer responses to a product idea prior to its market launch. Product concepts are tested in order to improve the rate of successful new product introductions (Moore, 1982).
Published in Chapter:
Virtual Stock Markets as a Research Tool in Marketing and Management
Lorenz Zimmermann (Ludwig-Maximilians-University Munich, Germany)
Copyright: © 2010 |Pages: 7
DOI: 10.4018/978-1-61520-611-7.ch046
Abstract
Virtual Stock Markets (VSM) are a young, powerful and still evolving research tool. VSM were developed around 20 years ago as forecasting instrument of election outcomes, having delivered very precise results ever since. In recent years, various business applications of the given concept have been presented, namely forecast generation, decision support, product concept evaluation and the identification of lead users. This article explains the basic concept of VSM, describes the potential areas of application and shows examples of successful implementations in business practice. Directions for further research are identified.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 80
Using Virtual Stock Markets as a Research Tool: Insights from Marketing and Management Science
The process of estimating consumer responses to a product idea prior to its market launch. Product concepts are tested to improve the rate of successful product introductions ( Moore, 1982 ).
Published in Chapter: Using Virtual Stock Markets as a Research Tool: Insights from Marketing and Management Science; From: Encyclopedia of E-Commerce Development, Implementation, and Management
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR