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Encyclopedia of Information Science and Technology, Third Edition
Library information resources of all types.
Published in Chapter:
Factors Affecting the Utilization of Products and Services in University Libraries
Monica W. Rukwaro (Laikipia University, Kenya)
DOI: 10.4018/978-1-4666-5888-2.ch478
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Learning From Others: Anticipating E-Marketing Strategies for Small Businesses
Anything that can be offered in a market that can meet customers’ needs and wants.
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