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What is Profits

Handbook of Research on New Media Applications in Public Relations and Advertising
Financial gain.
Published in Chapter:
Corporate Social Responsibility in the Digital Age
Anitha Acharya (Department of Marketing and Strategy, ICFAI Business School (IBS), Hyderabad, India)
DOI: 10.4018/978-1-7998-3201-0.ch015
Abstract
This chapter is about corporate social responsibility. Corporate social responsibility is defined as the actions and decisions taken for reasons at least partly away from the company's direct technical or economic interest. This chapter highlights the definition of corporate social responsibility, the objectives of corporate social responsibility, the benefits of corporate social responsibility, and the limitations of corporate social responsibility. The chapter concludes with some of the best practices.
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