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What is Mobile Marketing Ethics

Encyclopedia of Information Science and Technology, Third Edition
Is set of rules or obligations following the area of applied ethics which deals with the moral principles behind the operation and regulation of marketing activities in specific context of m-commerce
Published in Chapter:
Properties, Consumer Segments, Practices, and Ethics in Mobile Marketing
Tanushree Govil (Stanford University, USA) and Jivesh Govil (Cisco Systems, USA)
DOI: 10.4018/978-1-4666-5888-2.ch534
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