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What is Proposer

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
Is an organism that is aware of the needs of both territory and users, they apply for and manage funds in order to achieve the goals as set by the Ordinator and endorsed by the Co-ordinator; such as municipalities, mountain communities, GALs (Local Action Groups), local operators (associations, co-operatives and other expressions of active citizenship).
Published in Chapter:
Cultural Product Management from Environment to Territorial Context: Configuration of the Main Relationships
Maria Antonella Ferri (Universitas Mercatorum, Italy), Gandolfo Dominici (University of Palermo, Italy), Gianpaolo Basile (University of Salerno, Italy), and Lucia Aiello (Universitas Mercatorum, Italy)
DOI: 10.4018/978-1-4666-5007-7.ch002
Abstract
This chapter aims to represent the evolution of the cultural vocation of the territory with relation to the cultural product. The authors achieve this by adopting a holistic, viable-systemic approach. This approach proves useful to draw a better representation of the relationships existing among members of the territory - which is a prerequisite for the creation of any cultural product - and among them and the stakeholders to whom the cultural product itself is targeted. The authors consider the notion of relationship as a form of interactive connection determining - in causal fashion - a series of input-output effects among system members.
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