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What is Pseudonymization

Encyclopedia of Business Analytics and Optimization
The reversible obfuscation of the record owners’ identities.
Published in Chapter:
Anonymity and Pseudonymity in Data-Driven Science
Heidelinde Hobel (SBA Research, Austria), Sebastian Schrittwieser (St. Poelten University of Applied Sciences, Austria), Peter Kieseberg (SBA Research, Austria), and Edgar Weippl (Vienna University of Technology and SBA Research, Austria)
Copyright: © 2014 |Pages: 7
DOI: 10.4018/978-1-4666-5202-6.ch013
Abstract
Data Mining, Business Intelligence and other empirical approaches have great potential for various fields of research activities considering the improvements in data processing and retrieval. By using an empirical approach for the research methodology, the underlying data set should be available, at least for the review process in order to prevent fraud and ensure quality of research. However, data disclosure of the research data raises considerable privacy concerns due to the liability of the scholars to protect the privacy of their volunteers and adhere to the privacy policies of protected data. Therefore it is important to know about the strengths and weaknesses of existing approaches of anonymization, pseudonymization and attacks such as inference attacks. This chapter will provide an overview.
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More Results
Data Protection and Data Security Regarding Grid Computing in Biomedical Research
Before releasing the data (for example for a specific research) the identifying data will be replaced with pseudonym. Only the trusted party who perform the pseudonymization can match between the identifying data and the pseudonym.
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Security, Trust, and Privacy on Mobile Devices and Multimedia Applications
Pseudonymization is a technique where all attributes that can be used to identify a certain person are exchanged with a so-called pseudonym. Computing of this pseudonym is based on a secret-key algorithm.
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Oblivion Is Full of Memory: Legal Issues Raised in the EU by the Right to Erasure
According to article 4.5 of the GDPR, it is the processing of personal data in such a manner that it can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that it is not attributed to an identified or identifiable natural person.
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Consumer Privacy Regulations: Considerations in the Age of Globalization and Big Data
Pseudonymization is defined in Article 4 of GDPR as the processing of personal data in a manner that the data can no longer be attributable to a specific person without the use of additional information. Such additional information shall remain separate to ensure that the personal data cannot identify the individual.
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