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What is Psychological Motivators

Chapter 14
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
The motivation is those stimuli that move a person, to perform certain actions, which require an effort to achieve in objective.
Published in Chapter:
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
José G. Vargas-Hernández (University of Guadalajara, Mexico) and Jovanna Nathalie Cervantes Guzmán (University of Guadalajara, Mexico)
Copyright: © 2020 |Pages: 23
DOI: 10.4018/978-1-7998-1419-1.ch014
Abstract
This chapter develops a model of the behavior of the ecological consumer to know what motivates the decision to purchase organic products in citizens 25 to 45 years old in the city of Guadalajara. The methodology used in the research is qualitative and was carried out through the non-experimental design, with respect to the data collection tool. Results of in-depth interviews support the general hypothesis related to the factors that influence the purchase decision. One of the limitations the study faced was a limited literature regarding studies involving Guadalajara.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 6
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico
The motivation is those stimuli that move a person, to perform certain actions, which require an effort to achieve in objective.
Published in Chapter: Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico; From: Green Marketing as a Positive Driver Toward Business Sustainability
Full Text Chapter Download: US $37.50 Add to Cart
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