What is PTO

Convergence in the communication industry is a reality – networks are being integrated, digital devices are being unified, and organizations seeking to take advantage of the breadth of opportunities are moving into neighboring industries. These ground-shifting changes have precipitated the emergence of what has come to be known as the Next Generation Network (NGN). Bridging the fixed and mobile divide, that enables the “always connected lifestyle”, where all electronic equipment can be connected to each other in a seamless manner, and users access a wide range of services free of any time, location, and device constraints, stands out as the most notable manifestation of an NGN proposition. This is also known as the Fixed Mobile Convergence (FMC). Given the general confusion and uncertainty that characterizes the rapidly integrated communications industry, this paper seeks to assess whether an integrated bundled network can itself become the gateway for the efficient delivery of multimedia applications and services. Applying the Resource Based View (RBV) theory, on the recent developments in the FMC space, this paper concurs with industry-wide skepticism and provides guidelines for the fulfillment of the NGN promise.