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What is Public Diplomacy

Chapter 16
Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
In international relations, public diplomacy, or people's diplomacy, broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim that this foreign public supports or tolerates a government's strategic objectives.
Published in Chapter:
The Role of Social Media in Digitalized Public Diplomacy: An Example of Turkish Image in TRT World's Twitter Account
Selver Mertoğlu (Atatürk Universitesi, Turkey)
Copyright: © 2023 |Pages: 16
DOI: 10.4018/978-1-6684-5822-8.ch016
Abstract
Developments experienced in communication technologies have caused digitalization by changing and transforming all areas of life. Especially thanks to the opportunities and possibilities provided by new communication technologies, the authorities of different countries can convey their political and ideological thoughts to the citizens of other countries quickly and effectively. Social media is one of the most important digital communication networks with the power to influence the international agenda. Countries that take their place in digital diplomacy can more easily manage public perceptions with social media environments, which have an important place in international relations. In this study, by emphasizing the importance of social media channels in the digitalization of public diplomacy, the authors have shown the Turkish image displayed based on the posts made on TRT World's Twitter account. For this, the shares and comments selected by the purposeful sampling method will be analyzed with discourse analysis and the reflected Turkish image will be revealed.
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Chapter 5
New Perspectives on Public Diplomacy
A myriad of government-sponsored efforts aimed at communicating directly with foreign publics. It covers all official efforts to convince targeted sectors of foreign opinion to at best support, or at least tolerate a government's strategic objectives.
Published in Chapter: New Perspectives on Public Diplomacy; From: Global Perspectives on the Emerging Trends in Public Diplomacy
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Chapter 5
Soft or Hard Power in Diplomacy
In international relations, public diplomacy, or people's diplomacy, broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim that this foreign public supports or tolerates a government's strategic objectives.
Published in Chapter: Soft or Hard Power in Diplomacy; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 10
Understanding Digital Diplomacy Through Ukraine-Russia Events: The Truth Behind Events in Ukraine and Donbass
In international relations, public diplomacy, or people's diplomacy, broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim that this foreign public supports or tolerates a government's strategic objectives.
Published in Chapter: Understanding Digital Diplomacy Through Ukraine-Russia Events: The Truth Behind Events in Ukraine and Donbass; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 22
Making Foreign Policy Through Twitter: An Analysis of Trump's Tweets on Iran
International public relations activities that are carried out by the states in order to create public opinion among foreign states.
Published in Chapter: Making Foreign Policy Through Twitter: An Analysis of Trump's Tweets on Iran; From: Handbook of Research on New Media Applications in Public Relations and Advertising
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Chapter 4
Digitalization of Diplomacy: Defense Diplomacy in Turkey
A process that describes how the government of one country tries to influence the citizens and intellectuals of another country in line with their own political and ideological ideas.
Published in Chapter: Digitalization of Diplomacy: Defense Diplomacy in Turkey; From: The COVID-19 Pandemic and the Digitalization of Diplomacy
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Chapter 12
Diplomatic Transformation of Series Narrative: Velvet Evolution of Representation From Valley of the Wolves to Valley of the Wolves-Ambush
Public diplomacy is a comprehensive influencing activity that aims to create a positive image and a context of consent among the goverments and publics of other countries.
Published in Chapter: Diplomatic Transformation of Series Narrative: Velvet Evolution of Representation From Valley of the Wolves to Valley of the Wolves-Ambush; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 3
Navigating the Dragon: China's Ascent as a Global Power Through Public Diplomacy
The process of influencing a foreign public's perceptions to create an environment conducive to advancing a country's national interests, policies, and objectives. It can be pursued through cultural exchanges, international broadcasting, social media platforms, etc.
Published in Chapter: Navigating the Dragon: China's Ascent as a Global Power Through Public Diplomacy; From: Global Perspectives on the Emerging Trends in Public Diplomacy
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Chapter 7
Chyngyz Aitmatov as an Actor in Cultural Diplomacy of the Turkic World
The use of various communication channels, including media, cultural events, and educational exchanges, to engage with foreign publics and promote a positive image of a country or region. Chyngyz Aitmatov's cultural diplomacy efforts can be seen as a form of public diplomacy, as he aimed to engage with audiences beyond state-to-state interactions and create favorable perceptions of the Turkic world.
Published in Chapter: Chyngyz Aitmatov as an Actor in Cultural Diplomacy of the Turkic World; From: Global Perspectives on the Emerging Trends in Public Diplomacy
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Chapter 1
Turkish Public Diplomacy: Current Understanding, Actors, and Applications
Is a concept that many define as any state-backed communication effort that aims to influence the perception, attitude and policies of target countries by establishing direct and sustainable relations with their publics. Today, in addition to each state, the private sector, NGOs, media outlets, universities and even citizens can be important actors of public diplomacy.
Published in Chapter: Turkish Public Diplomacy: Current Understanding, Actors, and Applications; From: Global Perspectives on the Emerging Trends in Public Diplomacy
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Chapter 11
Reading Turkey's EU Accession Process Through Progress Reports in the Context of Public Diplomacy
In international relations, public diplomacy, or people's diplomacy, broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim that this foreign public supports or tolerates a government's strategic objectives.
Published in Chapter: Reading Turkey's EU Accession Process Through Progress Reports in the Context of Public Diplomacy; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 17
An Analysis of Eskisehir Metropolitan Municipality Activities in the Context of Public Diplomacy and City Diplomacy
Public diplomacy, deals with the influence of public attitudes on the formation and execution of foreign policies. It encompasses dimensions of international relations beyond traditional diplomacy; the cultivation by governments of public opinion in other countries; the interaction of private groups and interests in one country with another; the reporting of foreign affairs and its impact on policy; communication between those whose job is communication, as diplomats and foreign correspondents; and the process of intercultural communications.
Published in Chapter: An Analysis of Eskisehir Metropolitan Municipality Activities in the Context of Public Diplomacy and City Diplomacy; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 2
Geopolitical Perspective of the EU's Post-Pandemic Public Diplomacy Prospects and Challenges
Public diplomacy involves government-led initiatives aimed at directly communicating with foreign publics to inform, influence, and gain support or tolerance for the government's strategic objectives.
Published in Chapter: Geopolitical Perspective of the EU's Post-Pandemic Public Diplomacy Prospects and Challenges; From: Global Perspectives on the Emerging Trends in Public Diplomacy
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Chapter 4
Development of Slovak Public Diplomacy in the Post-Independence Period
Direction of foreign policy with the aim to influence public opinion and behavior abroad to achieve foreign policy goals.
Published in Chapter: Development of Slovak Public Diplomacy in the Post-Independence Period; From: Memory, Identity, and Nationalism in European Regions
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Chapter 10
Turkey's Public Diplomacy and Digital Communication Tools
It tells the true stories of the countries through different dynamics to different societies.
Published in Chapter: Turkey's Public Diplomacy and Digital Communication Tools; From: Handbook of Research on Examining Cultural Policies Through Digital Communication
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Chapter 6
The Role of Digital Platforms in Public Diplomacy and Netflix
In international relations, public diplomacy or people's diplomacy, broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim that this foreign public supports or tolerates a government's strategic objectives.
Published in Chapter: The Role of Digital Platforms in Public Diplomacy and Netflix; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 4
Public Diplomacy as a Tool of Propaganda
Public diplomacy broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim that this foreign public supports or tolerates a government's strategic objectives. These also include propaganda.
Published in Chapter: Public Diplomacy as a Tool of Propaganda; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 6
From Pen and Paper to Pixels: Challenges and Opportunities of Digital Diplomacy
This is the practice of promoting the interests and policies of a state by interacting not just with foreign governments, but also with civilians in other countries. It involves cultural exchanges, communication, and information dissemination to foster mutual understanding and positive perceptions.
Published in Chapter: From Pen and Paper to Pixels: Challenges and Opportunities of Digital Diplomacy; From: Emerging Developments and Technologies in Digital Government
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Chapter 2
Digital Public Diplomacy in Crisis Management: A Conceptual Review
It is a tool that states use to communicate and mobilize these resources not only towards other states but also towards people. It is tried to draw attention to these potential resources by publishing various publications, engaging in cultural interaction, organizing exchange programs, and so on.
Published in Chapter: Digital Public Diplomacy in Crisis Management: A Conceptual Review; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 14
Application of Public Diplomacy in New Media Platforms: The Case of TIKA
Public diplomacy, also called people’s diplomacy, any of various government-sponsored efforts aimed at communicating directly with foreign publics.
Published in Chapter: Application of Public Diplomacy in New Media Platforms: The Case of TIKA; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 15
Reflecting Turkey's Attitude and Benevolence Towards Syrian Refugees to the World Through Digitalized Public Diplomacy
Public diplomacy is a process that describes how the government of a country tries to influence the citizens and intellectuals of another country in line with their own political and ideological views.
Published in Chapter: Reflecting Turkey's Attitude and Benevolence Towards Syrian Refugees to the World Through Digitalized Public Diplomacy; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 16
China's Soft Power and World Challenges
Also called people's diplomacy, any of various government-sponsored efforts aimed at communicating directly with foreign public
Published in Chapter: China's Soft Power and World Challenges; From: Regulating Human Rights, Social Security, and Socio-Economic Structures in a Global Perspective
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Chapter 7
Comparing National vs. International Coverage of Terrorism: A Framing Analysis of the Reina Nightclub Terrorist Attack
A government's efforts to communicate with foreign publics for reputation management purposes.
Published in Chapter: Comparing National vs. International Coverage of Terrorism: A Framing Analysis of the Reina Nightclub Terrorist Attack; From: Media and Terrorism in the 21st Century
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Chapter 13
Twitter as a Digital Channel of Public Diplomacy in Turkey
In international relations, public diplomacy or people's diplomacy, broadly speaking, is any of the various government-sponsored efforts aimed at communicating directly with foreign publics to establish a dialogue designed to inform and influence with the aim that this foreign public supports or tolerates a government's strategic objectives.
Published in Chapter: Twitter as a Digital Channel of Public Diplomacy in Turkey; From: Maintaining International Relations Through Digital Public Diplomacy Policies and Discourses
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Chapter 12
Benefits and Risks of Digital Diplomacy: Is Traditional Diplomacy in Decline?
Direct communication and engagement of governments with foreign public that aims to influence mass perceptions in the best interests of a government and country’s foreign policy goals.
Published in Chapter: Benefits and Risks of Digital Diplomacy: Is Traditional Diplomacy in Decline?; From: World Politics and the Challenges for International Security
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