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What is Pull Factors

Handbook of Research on Global Hospitality and Tourism Management
A pull strategy involves motivating customers to seek out your brand in an active process. “Getting the customer to come to you”.
Published in Chapter:
Advancing the Global Perspective of Tourism by Examining Core and Peripheral Destinations
Frances Cassidy (University of Southern Queensland, Australia) and Margee Hume (Central Queensland University, Australia)
Copyright: © 2015 |Pages: 17
DOI: 10.4018/978-1-4666-8606-9.ch004
Abstract
Core and peripheral destinations are very significant to island tourism because of core and peripheral islands. Peripheral locations may be disadvantaged as they are isolated from the core or economic centers and from the main population. This chapter reviews literature on the complexity of core and peripheral destinations, their development, planning, marketing and management together with local resident's perceptions of tourists and the tourist's expectations. The South Pacific is defined and it's Colonial past discussed together with tourist motivations. It is becoming increasingly difficult for all stakeholders to agree on programs and tourism practices and that various South Pacific countries have different ways of collecting statistical data resulting in few generic standards to adhere to.
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The Profile of Women Entrepreneurs: A Contextual Analysis From a Developing Country
Factors that draw people to start businesses such as seeing an opportunity or desire to become independent.
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The Involvement of Retired Public Workers in Entrepreneurship in Tanzania
The reasons that motivate individuals to enter into entrepreneurship activities.
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Exploration of Push and Pull Factors Influencing the Graduate-Employer Relationship in Pakistan
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Women Entrepreneurship: A Journey Begins
Pull motivation is a positive sign and vice versa of push factor. People are pulled out of their job, superiority or work to enhance their potential, fulfill their desires, ambitions, and dreams in order to build a perfect future.
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Post-War Tourism in the Reconciliation Process of New Zealand Vietnam War Veterans
Attributes of a destination that encourage individuals to travel to that location.
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