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What is QR code

Managing Diversity, Innovation, and Infrastructure in Digital Business
Barcode that is used by various industries. It can also be easily read by a smartphone, which allows the forward of the customer to the company’s website.
Published in Chapter:
Marketing and Technologies Platforms in Smart F-Store
José Duarte Santos (Polytechnic of Porto, Portugal) and Fernando Luís Almeida (University of Porto, Portugal)
DOI: 10.4018/978-1-5225-5993-1.ch007
Social networks, originally built as channels for personal interaction, are being used in the commercial market as a support for product sales. The use of applications integrated in social networks appears as an opportunity to explore by companies. Facestore emerged in 2013 as the first e-commerce solution integrated in social networks, allowing the creation of online stores within Facebook, without the customer having to leave the social network interface. Operations like looking into the catalog, choosing the product, and paying the transaction is carried out without the customer need to open a new website. The use of Facestore offers direct and indirect benefits on the different areas of an organization. At the direct level, there are changes in processes in terms of customer service and marketing and sales. However, its use also potentiates indirect benefits in other organizational areas, such as operations, finance, administration and information technologies support, human resources, and research and development.
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Mobile Devices in the Classroom
A QR code (quick response code) is a type of 2D bar code that is used to provide easy access to information through a smart phone.
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Interactive Technologies in Museums: How Digital Installations and Media Are Enhancing the Visitors' Experience
The abbreviation of Quick Response Code , a two-dimensional barcode that can be read by some digital devices, by using a camera, and points to information about the object to which is attached.
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New Fruition Possibilities for the Historical Archive of Architectural Drawings in Rome
The term, short for Quick Response Code, identifies the purpose for which it was created, ie the need to allow a rapid decoding of its content. It is effectively a 2D barcode and is configured as a two-dimensional matrix made up of small black squares arranged on a bigger grid with a white background. It is used to store information and is normally read using a mobile phone or smartphone Its functioning involves the use of a QR reader - there are so many apps available - or a scanner, usable by any modern smartphone camera, that is able to recognize the code and quickly open the link which it relates. QR codes can contain both internet addresses, texts, phone numbers, or text messages.
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System and Environment for Tourism 4.0: How Does a Digital System Work for the Promotion and Evaluation of Gastronomic Tourism Fairs?
A quick response code or QR code is an evolution of the barcode. It has the function, in addition to the coding of products (used by the seller), the link to websites that complement the product information or advertising (used by the buyer).
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Management and Monitoring Patterns and Future Scope
QR code is the trademark for a sort of grid standardized tag (or two-dimensional scanner tag) first intended for the car business in Japan. A scanner tag is a machine-comprehensible optical mark that contains data about the thing to which it is connected.
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Omni-Channel Retailing: Enriching Customers' Shopping Experience
(Abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional barcode). A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte / binary, and kanji) to efficiently store data; extensions may also be used.
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Mobile Communications / Mobile Marketing
Quick Response code; a two dimensional barcode that, when scanned with a mobile phone, take the mobile user to a specific website or URL embedded in the code.
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The Uses of Cannabinoids in Medicine and Their Spectroscopic Applications
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Multimedia Experiences for Cultural Heritage
A bi-dimensional graphic code used to create a link through a tablet or a smartphone to related information on the web.
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Technology Is Transforming Shopping Behavior: In-Store Mobile Technology Usage
Codes written on each product showing product and price information when scanned through a barcode reader.
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Determinants for Value Creation in Mobile Apps Within the Tourist Experience: An Exploratory Study in a Northern City in Portugal
These codes are read from the user's mobile devices and can be used to store texts, hyperlinks, among other types of information, in various characters like numbers, letters, symbols and binary numbers. QR codes are placed on the tours so that, from its reading, it is easier to know the cities and also in several museums this technology is used to facilitate access to all information.
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Exploring “Hacking,” Digital Public Art, and Implication for Contemporary Governance
An abbreviation of Quick Response Code. It is a barcode with a machine-readable optical label of different black squares arranged in a large square or rectangular grid. When scanned, the bar codes respond quickly to allow access to its embedded information about the item to which it is attached.
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