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What is Qualitative Research Methods

Handbook of Research on Entrepreneurship and Organizational Resilience During Unprecedented Times
Are designed in a manner that help reveal the behavior and perception of a target audience with reference to a particular topic.
Published in Chapter:
Determinants of Teleworking Continuance Intention in a Pandemic Context: The Case of the Tunisian Companies
Fatma Bouaziz (Laboratory PRISME (LR18ES24), Faculty of Economics and Management, University of Sfax, Tunisia) and Houneida Haddar (Laboratory PRISME (LR18ES24), Faculty of Economics and Management, University of Sfax, Tunisia)
DOI: 10.4018/978-1-6684-4605-8.ch017
Abstract
The spread of the COVID-19 pandemic and the associated home confinement restrictions have prompted companies to start or increase working from home. With the gradual deconfinement, the question arises whether companies wish to perpetuate this practice, which has been irregular since the start of the crisis. Thus, this chapter aims to explore the determinants of teleworking adoption during COVID-19 pandemic and the intentions of Tunisian companies to continue following the relaxation of policies. An empirical investigation through qualitative research was conducted. The results show that managers of the companies surveyed expressed satisfaction and intend to continue teleworking adoption in light of better organization/regularization of this practice. This intention can be determined by several factors, which are grouped into five categories: individual characteristics, job characteristics, technological factors, organizational factors, and environmental factors.
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More Results
The Experiences of a Consumer Ethnographer in a Sensitive Research Context: Ethnography in a Squatter Neighborhood
Research methods that focus on the exploration of meanings, practices, and context rather than solely on behavior. For ethnography the principal qualitative research methods are observations, in-depth interviews, projective techniques, and visual data.
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Qualitative Methods in Organizational Research: An Example of Grounded Theory Data Analysis
Research methods in which the researcher trusts textual data more than numerical data and analyzes this data in its textual form instead of transforming it into numbers for analysis, with the objective of understanding the meaning of human action.
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