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What is Qualitative Research

Chapter 23
Handbook of Research on Connecting Research Methods for Information Science Research
Is one which a researcher focuses on the meanings participants ascribe to a social phenomenon.
Published in Chapter:
Integration in Mixed Methods Research Designs by Graduate Students at the University of Science and Technology
Notice Pasipamire (National University of Science and Technology, Zimbabwe)
Copyright: © 2020 |Pages: 23
DOI: 10.4018/978-1-7998-1471-9.ch023
Abstract
This chapter reports on a study that investigated how graduate students in the Faculty of Communication and Information Science at NUST were approaching integration in their mixed-methods research dissertations. There has been a concern that lack of expertise of what mixed-methods research is restricts the integrative capacity. Using a research synthesis method, the study investigated three graduate programmes, namely Master's degrees in Library and Information Science, Records and Archives Management, and Journalism and Media Studies from 2016 up to 2018. A total of 95 dissertations were reviewed, and 40 employed mixed-methods research design. It was discovered that integration was commonly done at methods and interpretation levels. Integration of qualitative and quantitative data sets resulted in confirmation (83), expanding understanding (27), and discordance (31). Graduate students dealt with discordant findings by either ignoring the discordance (20), seek corroboration with existing literature (7), or give priority to the quantitative strand (4).
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Chapter 13
A Methodological Literature Review on the Internationalisation of Higher Education
The collection and analysis of non-numerical data such as texts, with which the researcher deeply understands concepts, perspectives, and participant’s experiences. This involves using qualitative methods, such as qualitative interviews and qualitative observations.
Published in Chapter: A Methodological Literature Review on the Internationalisation of Higher Education; From: Global Perspectives on Quality Assurance and Accreditation in Higher Education Institutions
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Chapter 1
Qualitative Studies in Cases of Trafficking: The Case of Migrant Women in Malaysia
The process of collecting, analysing, and interpreting non-numerical data, such as language. Qualitative research can be used to understand how an individual subjectively perceives and gives meaning to their social reality.
Published in Chapter: Qualitative Studies in Cases of Trafficking: The Case of Migrant Women in Malaysia; From: Social Justice Research Methods for Doctoral Research
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Chapter 1
Research
Explores, understands, or deconstructs the experiences of people, places, or things.
Published in Chapter: Research; From: The Role of Child Life Specialists in Community Settings
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Chapter 34
The Impact of COVID-19 on the Rural Second Home Tourism: Case of Eastern Black Sea Region, Turkey
A scientific inquiry type which uses methodological tools such as direct observation, participation, and interviewing to obtain non-quantified data in order to produce interpretive knowledge about causes, reasons, opinions, and relations about social actors and events.
Published in Chapter: The Impact of COVID-19 on the Rural Second Home Tourism: Case of Eastern Black Sea Region, Turkey; From: Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry
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Chapter 9
Business/IT Alignment Framework within e-Government System Case Study: E-Government in Syria
A research method of used to gather information in order to investigates the why and how of decision-making.
Published in Chapter: Business/IT Alignment Framework within e-Government System Case Study: E-Government in Syria; From: Handbook of Research on E-Government in Emerging Economies: Adoption, E-Participation, and Legal Frameworks
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Chapter 62
Qualitative Research on Practice in Small Software Companies
A set of research strategies and methods that rely on qualitative, non-numerical data.
Published in Chapter: Qualitative Research on Practice in Small Software Companies; From: Encyclopedia of Information Science and Technology, Third Edition
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Chapter 3
The Case for Qualitative Research Into Language Learning in Virtual Worlds
Research that focuses on understanding phenomena via in-depth detailed descriptive and observational analysis. In qualitative research, the researcher recognizes herself as being an integral part of the research context.
Published in Chapter: The Case for Qualitative Research Into Language Learning in Virtual Worlds; From: New Technological Applications for Foreign and Second Language Learning and Teaching
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Chapter 4
Determining the Opinions of University Students on Distance Education During the COVID-19 Pandemic Process
A research about situations, events, and facts by analyzing data obtained using qualitative data collection methods.
Published in Chapter: Determining the Opinions of University Students on Distance Education During the COVID-19 Pandemic Process; From: Comparative Research on Educational Policy Responses to the COVID-19 Pandemic: Eastern vs. Western Perspectives
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Chapter 80
Ethical Issues of Qualitative Research
Concerned with the meaning of context is the premise of qualitative research. Basically, qualitative research connects the philosophical bearing to the observable facts. Qualitative research provides information by case studies, narrative analysis or by proposition.
Published in Chapter: Ethical Issues of Qualitative Research; From: Encyclopedia of Business Analytics and Optimization
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Chapter 10
A Qualitative Research on the Work-Family-Life Balance Perception of Working Fathers
It is defined as a research method consisting of conversations, opinions, impressions, and ideas.
Published in Chapter: A Qualitative Research on the Work-Family-Life Balance Perception of Working Fathers; From: Handbook of Research on Digital Violence and Discrimination Studies
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Chapter 54
Pre-Service Teachers' Perceptions of the Effectiveness of a Virtual Learning Environment to Support a Learner-Centred Approach: A Qualitative Study
It is a methodological approach base don an interpretative perspective focused on the understanding of human behaviour. The techniques used to collect qualitative data are observation, interviews (semi-structured interviews, unstructured interviews, structured interviews), group discussions, evaluation of personal experiences, interaction with different communities or recordings of life stories.
Published in Chapter: Pre-Service Teachers' Perceptions of the Effectiveness of a Virtual Learning Environment to Support a Learner-Centred Approach: A Qualitative Study; From: Handbook of Research on Modern Educational Technologies, Applications, and Management
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Chapter 5
Exploring Ethical Consumption for Equity and Inclusiveness: Bridging Thoughts and Action of Consumers
Understanding social logic through deep analysis of people’s own words and communication.
Published in Chapter: Exploring Ethical Consumption for Equity and Inclusiveness: Bridging Thoughts and Action of Consumers; From: Handbook of Research on Global Institutional Roles for Inclusive Development
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Chapter 12
Thinking Outside the Boxes: Communication, Mixed Method, and Convergence
It is a type of research in which qualitative data collection methods such as Observation, Interview and Document analysis are used, perceived and a process in which realistic and holistic presentation of events in natural environment is followed.
Published in Chapter: Thinking Outside the Boxes: Communication, Mixed Method, and Convergence; From: Handbook of Research on the Political Economy of Communications and Media
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Chapter 16
Global Citizenship Education in the Era of Globalization
A research approach which focuses on people’s experiences and how they construct meaning of different phenomena.
Published in Chapter: Global Citizenship Education in the Era of Globalization; From: Handbook of Research on Diversity and Social Justice in Higher Education
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Chapter 6
A Bird's Eye View of Qualitative Research
A research approach that aims to understand and interpret phenomena through in-depth exploration of subjective experiences, beliefs, and behaviors, utilizing non-numerical data.
Published in Chapter: A Bird's Eye View of Qualitative Research; From: Methodologies and Ethics for Social Sciences Research
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Chapter 7
Qualitative Research: Designing, Implementing, and Publishing a Study
Systematic inquiry into understanding the meaning, not the frequency, that people or groups ascribe to phenomenon and experiences in the social world.
Published in Chapter: Qualitative Research: Designing, Implementing, and Publishing a Study; From: Handbook of Research on Scholarly Publishing and Research Methods
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Chapter 19
Consumerism, Market Analysis and Impact on Business Plan Definition
Aims to explore in depth the complexity of the phenomenon under investigation. A qualitative approach emphasizes the qualities of entities, processes and meanings that are not experimentally examined or measured in terms of quantity, amount, intensity or frequency.
Published in Chapter: Consumerism, Market Analysis and Impact on Business Plan Definition; From: Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
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Chapter 47
Electronic Collaboration Toward Social Health Outcomes
One of the two major approaches to research methodology in social sciences. Qualitative research involves an in depth understanding of human behavior and the reasons that govern human behavior. Unlike quantitative research, qualitative research relies on reasons behind various aspects of behavior. Simply put, it investigates the why and how of decision- making, as compared to what, where, and when of quantitative research. Hence, the need is for smaller but focused samples rather than large random samples, which qualitative research categorizes data into patterns as the primary basis for organizing and reporting results. Quantitative Research: The systematic scientific investigation of quantitative properties and phenomena and their relationships. The objective of quantitative research is to develop and employ mathematical models, theories and hypotheses pertaining to natural phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.
Published in Chapter: Electronic Collaboration Toward Social Health Outcomes; From: Handbook of Research on Electronic Collaboration and Organizational Synergy
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Chapter 10
The Coffee Shop and Customer Experience: A Study of the U.S. Market
The aim to gather an in-depth understanding of human behavior and the reasons at the basis of such behavior. It investigates above all the why and how of decision making and expresses all the different facets of the considered phenomenon. Thus, smaller focused samples are used instead of large samples. Consequently, qualitative research produces information for specific cases and is not generalizable.
Published in Chapter: The Coffee Shop and Customer Experience: A Study of the U.S. Market; From: Handbook of Research on Retailer-Consumer Relationship Development
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Chapter 5
New Paradigms: A Collaborative Web Based Research Tool
A non-numerical research methodology which aims to describe and understand, rather than explain, human behaviours and experiences.
Published in Chapter: New Paradigms: A Collaborative Web Based Research Tool; From: Handbook of Research on Digital Information Technologies: Innovations, Methods, and Ethical Issues
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Chapter 13
Generations in Transition: Navigating in the Cybersecurity-Infused Job Market
Qualitative research is a research method that focuses on gaining an in-depth understanding of human behavior, experiences, and perspectives. It involves collecting non-numerical data, such as interviews, observations, and textual or visual materials, to explore and analyze complex social phenomena, often without statistical analysis.
Published in Chapter: Generations in Transition: Navigating in the Cybersecurity-Infused Job Market; From: Evolution of Cross-Sector Cyber Intelligent Markets
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Chapter 10
Marketing Trends in the Cryptocurrency Industry
A research approach that seeks to explore and understand complex phenomena through the collection and analysis of non-numerical data, such as text, images, or audio. Qualitative research often focuses on understanding human behavior, experiences, and motivations.
Published in Chapter: Marketing Trends in the Cryptocurrency Industry; From: Mainstreaming Cryptocurrency and the Future of Digital Finance
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Chapter 6
Application and Contribution of Hermeneutic and Eidetic Phenomenology to Indigenous Knowledge Research
Investigates a phenomenon in its natural setting in order to identify, describe and interpret it from the perspective of the participants.
Published in Chapter: Application and Contribution of Hermeneutic and Eidetic Phenomenology to Indigenous Knowledge Research; From: Handbook of Research on Theoretical Perspectives on Indigenous Knowledge Systems in Developing Countries
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Chapter 21
Using Qualitative Methods to Evaluate Distance Education: A Case Study
A method of research that assumes that individuals construct their own social reality in meaning and interpretation, and which depends on context and time; sometimes referred to as Interpretive Research.
Published in Chapter: Using Qualitative Methods to Evaluate Distance Education: A Case Study; From: Encyclopedia of Information Communication Technologies and Adult Education Integration
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Chapter 20
Geographical Concepts and the Goal of Citizenship Formation in Brazilian Researches Concerning Geography Teaching
Research modality broadly present in the geography teaching field, which has as its central preoccupation with quality and involved subject perspectives of analyzed processes, with results beyond quantification of identified elements.
Published in Chapter: Geographical Concepts and the Goal of Citizenship Formation in Brazilian Researches Concerning Geography Teaching; From: Handbook of Research on Education for Participative Citizenship and Global Prosperity
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Chapter 14
An In-Depth Qualitative Interview: The Impact of Artificial Intelligence (AI) on Consent and Transparency
Qualitative research is a research methodology focused on the accumulation of non-numerical data, including text, images, or narratives, to explore and comprehend social phenomena, human behaviors, and motivations. Its purpose is to provide insights into the context and underlying meaning of various phenomena, often employing techniques such as interviews, observations, or content analysis.
Published in Chapter: An In-Depth Qualitative Interview: The Impact of Artificial Intelligence (AI) on Consent and Transparency; From: Multisector Insights in Healthcare, Social Sciences, Society, and Technology
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Chapter 52
Serving Rural Communities Using Blended Technology
A method of research that assumes that individuals construct their own social reality in meaning and interpretation, and which depends on context and time.
Published in Chapter: Serving Rural Communities Using Blended Technology; From: Handbook of Research on E-Learning Applications for Career and Technical Education: Technologies for Vocational Training
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Chapter 21
Online Playability: The Social Dimension to the Virtual World
A type of scientific research that seeks to understand a given research problem or topic analysing the perspectives of the population it involves.
Published in Chapter: Online Playability: The Social Dimension to the Virtual World; From: Handbook of Research on Serious Games as Educational, Business and Research Tools
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Chapter 11
Optimizing Learning Through Activities and Assessments: A TPACK-Based Online Course Design
Primarily exploratory research aimed at gaining an understanding of underlying reasons, opinions, and motivations.
Published in Chapter: Optimizing Learning Through Activities and Assessments: A TPACK-Based Online Course Design; From: Faculty Roles and Changing Expectations in the New Age
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Chapter 16
Conducting Programmatic Research in Agriculture Teacher Education
A research approach that explores phenomena in an attempt to understand the complexities and meaning individuals or groups attribute to the phenomena.
Published in Chapter: Conducting Programmatic Research in Agriculture Teacher Education; From: Preparing Agriculture and Agriscience Educators for the Classroom
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Chapter 7
Deconstructing the Three Pillars of Evidence-Based Practice to Facilitate Social Justice Work in Speech Language and Hearing Sciences
Systematic research approaches that are based on nonnumeric data collection and analysis procedures. Qualitative research is typically based on inductive reasoning and conducted in the natural environment of the population under study.
Published in Chapter: Deconstructing the Three Pillars of Evidence-Based Practice to Facilitate Social Justice Work in Speech Language and Hearing Sciences; From: Critical Perspectives on Social Justice in Speech-Language Pathology
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Chapter 24
From Social Butterfly to Urban Citizen: The Evolution of Mobile Phone Practice
Qualitative research involves the use of qualitative data, such as interviews, documents and participant observation data, to understand and explain social phenomena. It provides an in-depth analysis by examining phenomena within a social and cultural context.
Published in Chapter: From Social Butterfly to Urban Citizen: The Evolution of Mobile Phone Practice; From: Handbook of Research on Urban Informatics: The Practice and Promise of the Real-Time City
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Chapter 1
Technological Digital Disruption in the Age of Artificial Intelligence: A New Paradigm for Leadership
Qualitative research is a scientific technique of observation for collecting data that is non-numerical. This research type denotes characteristics, concepts, definitions, depictions of things, meanings, metaphors, symbols. Counts and measures are not a part of qualitative research.
Published in Chapter: Technological Digital Disruption in the Age of Artificial Intelligence: A New Paradigm for Leadership; From: Cultivating Entrepreneurial Changemakers Through Digital Media Education
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Chapter 10
The Construction of the Social Roles Attached to Women in TV Commercials Through the Narrative
In this process, “perspective” is important, and it is accepted that there is no single “correct” or “correct” for events and phenomena.
Published in Chapter: The Construction of the Social Roles Attached to Women in TV Commercials Through the Narrative; From: Narrative Theory and Therapy in the Post-Truth Era
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Chapter 20
Teacher Research as a Form of Critical Praxis: A Path to Professional Development
A type of research which is in pursuit of exploring and interpreting subjective experiences from the insider’s perspectives and meanings attached to those experiences.
Published in Chapter: Teacher Research as a Form of Critical Praxis: A Path to Professional Development; From: TESOL Guide for Critical Praxis in Teaching, Inquiry, and Advocacy
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Chapter 9
Rural Entrepreneurship in Vietnam: Identification of Facilitators and Barriers
A kind of research that relies on unstructured and non-numerical data, in which the data may take the form of fieldnotes of the researcher from his/her observation, interviews, documents, including material objects, etc.
Published in Chapter: Rural Entrepreneurship in Vietnam: Identification of Facilitators and Barriers; From: Rural Entrepreneurship and Innovation in the Digital Era
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Chapter 585
The Nature of Research Methodologies
Is much more subjective than quantitative research and uses very different methods of collecting information, mainly individual, in-depth interviews, and focus groups.
Published in Chapter: The Nature of Research Methodologies; From: Encyclopedia of Information Science and Technology, Fourth Edition
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Chapter 13
A Digital Ecosystem for Teaching-Learning English in Higher Education: A Qualitative Case Study
It is a methodological approach based on an interpretative perspective focused on the understanding of human behavior. The techniques used to collect qualitative data are observation, interviews (semi-structured interviews, unstructured interviews, structured interviews), group discussions, and evaluation of personal experiences, interaction with different communities, or recordings of life stories.
Published in Chapter: A Digital Ecosystem for Teaching-Learning English in Higher Education: A Qualitative Case Study; From: ICT-Based Assessment, Methods, and Programs in Tertiary Education
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Chapter 13
The Integration of CSR Practices in the Investment Decision: Evidence From Moroccan Companies in the Mining Industry
Is a method of inquiry in social science and related disciplines. This method relies on data obtained by the researcher from first-hand observation, interviews, questionnaires, focus groups, participant-observation.
Published in Chapter: The Integration of CSR Practices in the Investment Decision: Evidence From Moroccan Companies in the Mining Industry; From: Adapting and Mitigating Environmental, Social, and Governance Risk in Business
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Chapter 1
Qualitative Research: Designing, Implementing, and Publishing a Study
Systematic inquiry into understanding the meaning, not the frequency, that people or groups ascribe to phenomenon and experiences in the social world.
Published in Chapter: Qualitative Research: Designing, Implementing, and Publishing a Study; From: Scholarly Publishing and Research Methods Across Disciplines
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Chapter 2
Management Accountants' Skills and Competencies: How Business Analytics Tools Reshape the Future
Qualitative research entails the gathering and examination of non-numeric information, such as text, video, or audio, to comprehend concepts, opinions, or experiences. It can serve the purpose of acquiring comprehensive insights into a problem or developing fresh research ideas. In contrast to quantitative research, which involves the collection and analysis of numerical data for statistical analysis, qualitative research deals with non-numerical information.
Published in Chapter: Management Accountants' Skills and Competencies: How Business Analytics Tools Reshape the Future; From: Advancement in Business Analytics Tools for Higher Financial Performance
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Chapter 24
Method Development for Assessing a Diversity Goal
An investigational paradigm in which information is obtained through narrative accounts and/or observations. Information obtained is summarized and/or interpreted.
Published in Chapter: Method Development for Assessing a Diversity Goal; From: Handbook of Research on Assessment Technologies, Methods, and Applications in Higher Education
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Chapter 14
The Destination Preferences of Foreign Tourists During the COVID-19 Pandemic and Attitudes Towards: Marmaris, Turkey
It is the research method used especially in social disciplines, for explaining the formation and meaning of the behaviors and social events of human and human groups.
Published in Chapter: The Destination Preferences of Foreign Tourists During the COVID-19 Pandemic and Attitudes Towards: Marmaris, Turkey; From: Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry
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Chapter 6
Regional Innovation Systems in Centralised States: Challenges, Chances, and Crossovers
Empirical research which tests hypotheses by designing research instruments to elicit data required for hypothesis testing. To be contrasted with quantitative research that utilises often inappropriate “big data” to test comparable hypotheses.
Published in Chapter: Regional Innovation Systems in Centralised States: Challenges, Chances, and Crossovers; From: Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
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Chapter 13
Exploring Relationships Between the Consumption of Digital Books and Digital Divide
Refers To procedures or methodology used to generate unstructured, open-ended interviews, and observations.
Published in Chapter: Exploring Relationships Between the Consumption of Digital Books and Digital Divide; From: Scholarly Publishing and Research Methods Across Disciplines
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Chapter 15
Examining the Dynamics of Value Propositions in Digital Books: A Social Constructivist Perspective
Refers to procedures or methodology used to generate unstructured, open-ended interviews, and observations.
Published in Chapter: Examining the Dynamics of Value Propositions in Digital Books: A Social Constructivist Perspective; From: Handbook of Research on Scholarly Publishing and Research Methods
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Chapter 7
A Qualitative Case Study on Changes in a Five-Year One-To-One Laptop Initiative
Qualitative research is a research method that uses interviews and observation as main data collection methods, which result in a narrative, descriptive account of a setting or practice.
Published in Chapter: A Qualitative Case Study on Changes in a Five-Year One-To-One Laptop Initiative; From: Handbook of Research on Individual Differences in Computer-Assisted Language Learning
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Chapter 11
Formulating a Framework for Desktop Research in Chinese Information Systems
A systematic research methodology, which depends on the use of words. Qualitative research studies attempt to analyse data collected from the research context in which events occur, as well as from the perspectives of those participating in the events.
Published in Chapter: Formulating a Framework for Desktop Research in Chinese Information Systems; From: Handbook of Research on Innovations in Information Retrieval, Analysis, and Management
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Chapter 9
Navigators on the Research Path: Teaching and Mentoring Student Qualitative Researchers
“A broad approach to the study of social phenomena…various genres are naturalistic, interpretive, and increasingly critical, and they typically draw on multiple methods of inquiry” (Marshall & Rossman, 2011, p. 3).
Published in Chapter: Navigators on the Research Path: Teaching and Mentoring Student Qualitative Researchers; From: Handbook of Research on Scholarly Publishing and Research Methods
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Chapter 10
Learning and Teaching Qualitative Data Analysis in a US University: Creating Supports and Scaffolds for Researcher Development
Naturalistic inquiry. Researcher studies phenomena from perspectives of people who experience them. Meaning is essential.
Published in Chapter: Learning and Teaching Qualitative Data Analysis in a US University: Creating Supports and Scaffolds for Researcher Development; From: Handbook of Research on Scholarly Publishing and Research Methods
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Chapter 7
The Pivot: Implementing Best Effective Teaching Practices for Pre-Service Educators – Transitioning From Virtual to Hybrid Clinical Experiences
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Chapter 6
Servant Leadership and Organizational Discipline: A Qualitative Study
It is a scientific method used to gather non-numerical data. Qualitative research tries to answer questions such as why and how a certain phenomenon may occur rather than when and how often it may occur. Qualitative researchers prefer inductive and hypothesis-generating research processes and procedures and use in-depth observation towards investigation of meaning.
Published in Chapter: Servant Leadership and Organizational Discipline: A Qualitative Study; From: Leadership Styles, Innovation, and Social Entrepreneurship in the Era of Digitalization
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Chapter 15
Motivation of Management Information Systems Students Towards Online Learning in the COVID-19 Pandemic: A Qualitative Case Study
A method of investigating the reasons behind the events and the phenomena with data collection methods such as observation and document analysis.
Published in Chapter: Motivation of Management Information Systems Students Towards Online Learning in the COVID-19 Pandemic: A Qualitative Case Study; From: Handbook of Research on Managing and Designing Online Courses in Synchronous and Asynchronous Environments
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Chapter 3
Bringing the Metaverse to Higher Education: Engaging University Students in Virtual Worlds
A form of research that involves the collection and analysis of non-numerical data, such as images, videos, words, etc.
Published in Chapter: Bringing the Metaverse to Higher Education: Engaging University Students in Virtual Worlds; From: Methodologies and Use Cases on Extended Reality for Training and Education
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Chapter 5
The Experiences and Self-Efficacy of Faculty Members Using Distance Learning for the First Time: A Qualitative Inquiry
Qualitative research involves collecting and understanding non-numerical materials and information for the conceptions and experiences. Unlike the quantitative research studies, qualitative researchers tend to understand the why and how questions of the individuals and groups.
Published in Chapter: The Experiences and Self-Efficacy of Faculty Members Using Distance Learning for the First Time: A Qualitative Inquiry; From: Assessing University Governance and Policies in Relation to the COVID-19 Pandemic
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Chapter 4
The Power of Volunteering in Fostering Global Citizenship Education
This is a research approach which focuses on human experiences and construction of meaning of various phenomena that cannot be studied through direct observation, such as emotions, attitudes, and behavior. Here, research is a function of the researcher’s insights and impressions. This approach allows research to go beyond the statistical results usually reported in the quantitative one. Such techniques as focus group and in-depth interviews are used in this approach.
Published in Chapter: The Power of Volunteering in Fostering Global Citizenship Education; From: Handbook of Research on Promoting Global Citizenship Education
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Chapter 12
Customer Experience in the Coffee World: Qualitative Research on the US Market
The aim to gather an in-depth understanding of human behavior and the reasons at the basis of such behavior. It investigates above all the why and how of decision making and expresses all the different facets of the considered phenomenon. Thus, smaller focused samples are used instead of large samples. Consequently, qualitative research produces information for specific cases and is not generalizable.
Published in Chapter: Customer Experience in the Coffee World: Qualitative Research on the US Market; From: Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
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Chapter 23
The Portuguese School of Macao, China: A Traditional/Web 2.0 Assessment Facing Different Learning Styles
Is a method of inquiry employed in many different academic disciplines, particularly in the social sciences. In the conventional view, qualitative methods produce information only on the particular cases studied while general conclusions are only propositions (informed assertions).
Published in Chapter: The Portuguese School of Macao, China: A Traditional/Web 2.0 Assessment Facing Different Learning Styles; From: Handbook of Research on Enterprise 2.0: Technological, Social, and Organizational Dimensions
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Chapter 16
Carnivalesque Theory and Social Networks: A Qualitative Research on Twitter Accounts in Turkey
is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research.
Published in Chapter: Carnivalesque Theory and Social Networks: A Qualitative Research on Twitter Accounts in Turkey; From: New Media and Visual Communication in Social Networks
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Chapter 7
Research Design and Methods in Social Sciences Research
Qualitative research focuses on non-numerical subjective data obtained through analysis of concepts, opinions or experiences of responses gathered from small sample sizes.
Published in Chapter: Research Design and Methods in Social Sciences Research; From: Social Research Methodology and Publishing Results: A Guide to Non-Native English Speakers
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Chapter 15
Challenges of a Case Study
An exploratory research aims to understand the reasons and opinions to provide insight into the problem in order to develop a hypothesis.
Published in Chapter: Challenges of a Case Study; From: Case Study Methodology in Higher Education
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Chapter 19
Qualitative Research: Designing, Implementing, and Publishing a Study
Systematic inquiry into understanding the meaning, not the frequency, that people or groups ascribe to phenomenon and experiences in the social world.
Published in Chapter: Qualitative Research: Designing, Implementing, and Publishing a Study; From: Handbook of Research on Educational Leadership and Research Methodology
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Chapter 22
Differences that Matter: A New Framework for Evaluating Marketing Communication Effectiveness in Online Social Gambling
A type of research approach that addresses research question(s) and designs a study that involves collecting qualitative data and analysing it using interpretative methods.
Published in Chapter: Differences that Matter: A New Framework for Evaluating Marketing Communication Effectiveness in Online Social Gambling; From: Handbook of Research on the Impact of Culture and Society on the Entertainment Industry
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Chapter 19
Bring the Media Literacy of Turkish Pre-Service Teachers to the Table
A kind of research study which examines the subject-object relationship. It is based on in-depth investigation on the few data rather than many of data.
Published in Chapter: Bring the Media Literacy of Turkish Pre-Service Teachers to the Table; From: Handbook of Research on Media Literacy in the Digital Age
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