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What is Product Development

Global Campaigning Initiatives for Socio-Economic Development
Typically refers to all of the stages involved in bringing a product from concept or idea to its release into the market and beyond. In other words, product development incorporates a product’s entire journey.
Published in Chapter:
Recommendations to Enhance Communication With Users Through Prototypes and to Assist Open Innovation: A Case Study in a Developing Country
Thiago Bertolini dos Santos (University of São Paulo – São Carlos, Brazil), Luiza de Castro Olivan (Medical School of Ribeirão Preto, University of São Paulo, Brazil), Luísa Cagica Carvalho (Instituto Politécnico de Setúbal, Portugal & Universidade de Évora, Portugal), Lílian Neto Aguiar Ricz (Medical School of Ribeirão Preto, University of São Paulo, Brazil), and Janaina Mascarenhas Hornos da Costa (University of São Paulo – São Carlos, Brazil)
Copyright: © 2019 |Pages: 21
DOI: 10.4018/978-1-5225-7937-3.ch009
Innovation has been increasingly becoming a major competitive differential for companies. However, innovation alone is not enough. Innovations encompass new products to new business models, but they need well-defined strategies to deliver value according to the market needs and to be well accepted. Innovations looking at differentials for the users should consider their problems, including products and services, so that they can promote solutions to meet the users' expectations. Therefore, the involvement of stakeholders in the innovation process who are beyond the organisation's frontiers, such as users, is important as it allows the inclusion of new abilities, resources, and knowledge in the process of development.
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Integration of Gamification Methods to Improve Design-to-Customer in Product Development: Use Case – The German Corona-Warning App
The discipline of product development includes the design and engineering of different products based on established frameworks, e.g., VDI 2221, Scrum, TRIZ, Design Thinking.
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Virtual Modeling and Prototyping in Collaborative Product Design
The entire process of designing, producing, and marketing a product. This product can be entirely new or an upgrade or modification of an already existing product. A successful product is oriented to fulfilling a real need of the market, whether it is a basic or a superfluous need. The product development process should be implemented by a multidisciplinary team including designers, engineers, and production managers, aside from commercial/marketing people.
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Methodology to Apply Design for Remanufacturing in Product Development
In the context of an OEM remanufacturing its own products, it is a process of generating recovery operations on products were not originally designed to be remanufactured, resulting in new product generations; it is used synonymously with DfR.
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A Three-Level Analysis of the Innovation and Resilience Strategies During the COVID-19 Crisis
A development path where the company develops new products on existing markets ( Ansoff, 1957 ).
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