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What is Luxury Goods

Chapter 11
Circular Economy and Re-Commerce in the Fashion Industry
Products which are not necessary, but which tend to make life more pleasant for the consumer. In contrast with necessity goods, luxury goods are typically more costly and are often bought by individuals that have a higher disposable income or greater accumulated wealth than the average.
Published in Chapter:
Recommercing Luxury Goods: A Market in Booming That Needs New Sustainability-Oriented Collaborative Strategies
Floriana Iannone (Università degli Studi di Napoli “L'Orientale”, Italy)
Copyright: © 2020 |Pages: 25
DOI: 10.4018/978-1-7998-2728-3.ch011
Abstract
The aim of the work is to show that, in the luxury segment, retail operators are called to greater challenges imposed by the expansion of new competitive pressures especially driven by the dynamics of the demand trends increasingly oriented towards sustainability. The work provides a picture of the omnichannel strategies and of the practices adopted by the most important re-commerce players worldwide currently influencing the luxury brand choices in reassessing the opportunity offered by the re-commerce of the so-called ‘gently-used' personal goods. The ultimate goal is to underline the need for new collaborative strategies for luxury brands in order to better organize the retailing activities in an omnichannel perspective, especially considering the opportunities opened by the theme of sustainability.
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Chapter 13
There Is No Such Thing as the Millennial: A Cross-Cultural Analysis of Luxury and Prestige Perception Among Young People in Switzerland and South Korea
Products typically offered at a price that exceeds their functional value, wrapped in a holistic hedonistic experience, and often tied to a heritage, unique know-how, and culture. Luxury goods are often social markers and bought to display status and a certain position in society or a specific social group.
Published in Chapter: There Is No Such Thing as the Millennial: A Cross-Cultural Analysis of Luxury and Prestige Perception Among Young People in Switzerland and South Korea; From: Developing Successful Global Strategies for Marketing Luxury Brands
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Chapter 12
Luxury Counterfeiting: Understanding Supply, Demand, and Anti-Counterfeiting Strategies
Products, typically related to a heritage and/or traditional associated with a founding figure. They are high in quality and price and unique in the extent to which they convey important social signals to the user and serve as symbols of social status to others.
Published in Chapter: Luxury Counterfeiting: Understanding Supply, Demand, and Anti-Counterfeiting Strategies; From: Building Consumer-Brand Relationship in Luxury Brand Management
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Chapter 7
Barriers to Academic Entrepreneurship in Knowledge Based Spinoffs: Evidence from Spanish Research Groups
Products which are not necessary but which tend to make life more pleasant for the consumer. In contrast with necessity goods, luxury goods are typically more costly and are often bought by individuals that have a higher disposable income or greater accumulate wealth and average.
Published in Chapter: Barriers to Academic Entrepreneurship in Knowledge Based Spinoffs: Evidence from Spanish Research Groups; From: Handbook of Research on Entrepreneurial Success and its Impact on Regional Development
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Chapter 69
Online Distribution Channels for Global Luxury Brands: A Comparative between USA and China
Products which are not necessary but which tend to make life more pleasant for the consumer. In contrast with necessity goods, luxury goods are typically more costly and are often bought by individuals that have a higher disposable income or greater accumulate wealth and average.
Published in Chapter: Online Distribution Channels for Global Luxury Brands: A Comparative between USA and China; From: Encyclopedia of E-Commerce Development, Implementation, and Management
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