Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Referral

Chapter 21
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
An act of referring someone or something for consultation, review, or further action.
Published in Chapter:
Transformation of WOM (Word of Mouth) From Traditional to Digital and Current Recommendations for e-WOM
Mustafa Şehirli (The University of Health Sciences, Turkey)
Copyright: © 2021 |Pages: 21
DOI: 10.4018/978-1-7998-7192-7.ch021
Abstract
The conceptual and technological transformation of word of mouth (WOM) is one of the most effective and old factors in customers' purchasing decisions. Although digital WOM is expressed as e-WOM, it is similar to traditional WOM, but it differs in the perception of trust, as well as in speed and scope. It affects the fate of companies both positively and negatively. For this reason, it is essential for marketers to inactively and proactively develop e-WOM strategies that are as personalized as possible to ensure that a positive mark is left on the customers. This study demonstrates the e-WOM strategies and tactics that are relevant today to provide guidance to marketers.
Full Text Chapter Download: US $37.50 Add to Cart
More Results
Chapter 12
Social Work During COVID-19 and the Role of Local Governments in Managing the Crisis of the Pandemic: Case of Istanbul
The process when a health care worker or community worker assesses that their client may benefit from accessing to additional and/or different services. Referral can be an important tool in ensuring a continuum of care for clients by helping them to access all the relevant services available to address their physical, psychological and social needs (Referral and Network Development, 2021).
Published in Chapter: Social Work During COVID-19 and the Role of Local Governments in Managing the Crisis of the Pandemic: Case of Istanbul; From: Handbook of Research on Policies, Protocols, and Practices for Social Work in the Digital World
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 3
A Primer on the Individuals With Disabilities Education Improvement Act and Advocacy for Students Who Are Culturally and Linguistically Diverse
This is the formal process during which members of the school district’s child study team have the responsibility of evaluating the child and all pertinent data to determine whether the child meets the criteria for a specific disability, needs special education services and/or other related services/supports.
Published in Chapter: A Primer on the Individuals With Disabilities Education Improvement Act and Advocacy for Students Who Are Culturally and Linguistically Diverse; From: Handbook of Research on Engaging Immigrant Families and Promoting Academic Success for English Language Learners
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR