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What is Email List Marketing

Chapter 17
Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy
Is a special use of email that allows for widespread distribution of information to many Internet users. It is similar to a traditional mailing list—a list of names and addresses—as might be kept by an organization for sending publications to its members or customers.
Published in Chapter:
Understanding E-Marketing Strategies
María de la Soledad Zapata Agüera (Universidad Politécnica de Cartagena, Spain)
Copyright: © 2019 |Pages: 35
DOI: 10.4018/978-1-5225-6307-5.ch017
Abstract
Using digital channels allows you to transcend traditional constraints such a geography and time zones to connect with a much wider audience. For this author, e-marketing is important because the market is global and wider, and it is necessary to be able to reach a segment with precision using the digital marketing that gives us this option. The purpose of this chapter is to explain in a simple way the strategies related to e-marketing, both research, segmentation, targeting, and product positioning. All the contents are explained with examples that are easily understandable.
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