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What is Relationship Management

Chapter 4
Contemporary Multicultural Orientations and Practices for Global Leadership
This refers to the sustained efforts utilized to maintain and grow the relationship between individuals and groups/parties.
Published in Chapter:
Global Leadership Competencies and Orientations: Theory, Practice, and Future Implications
Idahosa Igbinakhase (University of KwaZulu-Natal, South Africa) and Vannie Naidoo (University of KwaZulu-Natal, South Africa)
Copyright: © 2019 |Pages: 21
DOI: 10.4018/978-1-5225-6286-3.ch004
Abstract
This chapter focuses on global leadership competencies and orientations with specific reference to theory, practice, and future implications. A critical analysis of existing studies on global leadership competencies and orientations indicated that several global leadership competencies exist such as global business expertise, global organizing expertise, and visioning while global leadership orientation/mindset has been identified as an influencing factor in the learning and application of global leadership competencies by global leaders which often leads to effective global leadership. In determining the role of goal orientation in global leadership competencies, evidence from previous studies revealed that goal orientation inputs such as team learning orientation and team performance orientation contributes positively to collective global leadership effectiveness. Finally, the barriers to global leadership competencies and orientations were identified and solutions were proffered to limit the negative effects on global leadership effectiveness in business environments.
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Chapter 3
The Cultural Relationship Management: Case Study “Sassi of Matera”
Is considered, in this paper, an approach: a perspective, a way of looking at the phenomenon from different points of view, with the goal of having a vision of complex and extensive. That's what Gummesson (2008) defines eye-glasses (lenses relations). Through the relationship marketing approach, each analyzed phenomenon is observed in perspective of the relationships created, maintained, dissolved.
Published in Chapter: The Cultural Relationship Management: Case Study “Sassi of Matera”; From: Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
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Chapter 2
Chatbot for Online Customer Service: Customer Engagement in the Era of Artificial Intelligence
A business strategy of an organization aims to sustain the level of close engagement with its customers.
Published in Chapter: Chatbot for Online Customer Service: Customer Engagement in the Era of Artificial Intelligence; From: Impact of Globalization and Advanced Technologies on Online Business Models
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Chapter 140
Improving Data Quality in Intelligent eCRM Applications
Strategy in which a continuous level of engagement is maintained between an organization and Intelligence of E-CRM application.
Published in Chapter: Improving Data Quality in Intelligent eCRM Applications; From: Encyclopedia of Information Science and Technology, Fourth Edition
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Chapter 16
Digital Citizenship as New Culture Policy Through Public Affairs Perspective
The supervision of relationships between an institution and its target groups.
Published in Chapter: Digital Citizenship as New Culture Policy Through Public Affairs Perspective; From: Handbook of Research on Examining Cultural Policies Through Digital Communication
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