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What is Relative Advantage

Design and Measurement Strategies for Meaningful Learning
First factor of DoI based model that aims to identify whether the proposed innovation replaces the existing solution.
Published in Chapter:
Student Acceptance of Online Proctored Exams
Gülgün Afacan Adanır (Ankara University, Turkey)
Copyright: © 2022 |Pages: 18
DOI: 10.4018/978-1-7998-9128-4.ch011
Abstract
This study aims to investigate the factors that have influence on students' acceptance of online proctored exams. The study was performed at a state university in Turkey during the spring semester of 2020-2021. The sample of the study covers 181 students participated in an online exam organized by the university. The research model of the study is based on the diffusion of innovation (DoI) model. Data of the study were collected by the use of a survey, which consists of items of relative advantage, compatibility, ease of use, trialability, and observability of the DoI model. Multiple regression analysis was employed to investigate the structure of the research model. The results of the study demonstrated that relative advantage, compatibility, and observability factors have significant effect on students' acceptance of online proctored exams. On the other hand, ease of use and trialability factors were found to have no effect on students' acceptance of online proctored exams.
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E-File Adoption: Diffusion, Experience, and Trust
The belief that a new system has benefits above and beyond the current system
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The Diffusion of HRITs Across English- Speaking Countries
An innovation characteristic that refers to adopters’ belief that the innovation is better than the way things were done before it was embraced. The greater it is, the faster the innovation is expected to be adopted.
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A Study on Green Characteristics of RFID using Innovation Diffusion Theory
The extent to which people believe that an innovation is better than the traditional one.
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A Diffusion-Based Investigation into the Use of Lotus Domino Discussion Databases
Degree to which an innovation is seen as being superior to its predecessor.
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Levels of Adoption in Organizational Implementation of E-Collaboration Technologies
the degree to which an innovation is perceived as better than the idea it supersedes (Rogers, 1995).
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Big Data Adoption: A Comparative Study of the Indian Manufacturing and Services Sectors
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A TOE Perspective of E-Business Deployment in Financial Firms
The level at which potential customers observe the innovation as superior to existing alternatives.
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Live Streaming Meets Online Shopping in the Connected World: Interactive Social Video in Online Marketplace
The perceived efficiencies gained by the innovation relative to social live streaming.
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Shared Electronic Health Records as Innovation: An Australian Case
In relation to innovation, relative advantage gauges the degree of advantage gained from implementation of an innovation, compared to the previous systems used. It can also be described as the degree to which an innovation is perceived as better than the idea it supersedes. The greater the perceived relative advantage of an innovation, the more rapid will be its rate of adoption.
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The Influence of Social Media Data on Online Purchase: A Study on Relative Advantage of Social Commerce
The perceived efficiencies gained by the innovation relative to electronic commerce website.
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Factors Affecting Attitudes Towards Broadband Adoption in the Kingdom of Saudi Arabia
The degree to which broadband Internet is perceived as being better than its predecessor, narrowband Internet (Rogers, 1995).
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Employing Content Validity Approach for Improving the Content of Broadband Adoption Survey Instrument
The degree to which broadband Internet is perceived as being better than its predecessor, narrowband Internet (Rogers, 1995).
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Distance Education in Turkey
The degree to which an innovation is perceived as better than the idea it supersedes.
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