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What is Religious Entrepreneur

Chapter 10
Understanding the Relationship Between Religion and Entrepreneurship
An individual who, in the name of God, decides to commit himself to lead his followers to the “path that leads to him” by making them believe that he is his messenger. From his prayer, he will help them to solve their spiritual and material problems.
Published in Chapter:
Mix Marketing: A Set of Tools at the Disposal of the Religious Entrepreneur
Mvele Sigismond Hervey (University of Yaounde II, Cameroon)
Copyright: © 2020 |Pages: 22
DOI: 10.4018/978-1-7998-1802-1.ch010
Abstract
The objective of this work is to contribute to the decompartmentalization of knowledge resulting from practitioners' experiences in religious marketing. Through an exploratory survey among six leaders of new churches and 90 of their worshippers, the authors tried to provide the basis for a reflection on the relevance of the use of religious marketing in a context of poverty. For this purpose, they use a thematic content analysis and a descriptive analysis. Results show that the religious field is just a field of social life experimentation, characterized by the expression of economic interests. This work provides a model for understanding church followers.
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