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What is Reputation Management

Chapter 7
Innovative Economic, Social, and Environmental Practices for Progressing Future Sustainability
It is the process related to how the business is perceived in the eyes of all its stakeholders, and the creation of the desired image and identity. By creating the impression of a reliable, transparent, responsible, and good organization, businesses make reputation management.
Published in Chapter:
Improving Society as a Business Strategy: A Review From a Strategic Management Perspective
Yeşim Kurt (Kırklareli University, Turkey)
Copyright: © 2022 |Pages: 15
DOI: 10.4018/978-1-7998-9590-9.ch007
Abstract
The subject of this study is strategic corporate social responsibilities. The study aims to explain the meaning of this concept, its relationship with strategy, and how it can be integrated into the business. In order to achieve these goals, a strategic management approach is used. According to the results discussed in the research, social responsibilities that aim to improve society should not be chosen and implemented by chance. These activities are associated with the corporate strategy of the business, prioritizing the important stakeholder groups of the business. At the end of this process, while corporate social responsibilities gain a strategic value, they can contribute to the sustainability of both the society and the business. In other words, they give the business a competitive advantage that is difficult to imitate.
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Chapter 6
Optimising Corporate Social Responsibility, Communication and the Media for Enhanced Organisational Progress: Implications for Sustainable Organisational Growth
Reputation management refers to the deliberate efforts by an organisation to build, maintain and enhance its overall image and perception among its stakeholders. It involves monitoring public opinion, addressing potential negative perceptions and strategically managing communication and actions to ensure that the organisation’s reputation remains positive and aligned with its desired brand identity.
Published in Chapter: Optimising Corporate Social Responsibility, Communication and the Media for Enhanced Organisational Progress: Implications for Sustainable Organisational Growth; From: Contemporary Management and Global Leadership for Sustainability
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Chapter 7
Role of Communicational Collaboration With Governmental Organizations as Stakeholder Groups
Reputation management is the strategy and efforts that a corporation applies to strengthen its leadership in the field.
Published in Chapter: Role of Communicational Collaboration With Governmental Organizations as Stakeholder Groups; From: Recent Advancements in Sustainable Entrepreneurship and Corporate Social Responsibility
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