What is Reputation

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The ordinary relationship that a company has with its audiences. Unlike positioning, it consists of an added benefit for the company and is aimed not only at the consumer but in general, at the stakeholders. Learn more in: Marketing Management Inside the Business Family: The Family Mindketing

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The general estimation in which a person is held by the community members Learn more in: Design and Implementation of Trust Enabling Functions

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It means a social entity resulted from the evaluation of others or other groups. Learn more in: Airbnb as a Tourism Supply Chain Champion for Small Businesses: The Case of South Africa

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It is an opinion about that entity, typically a result of social evaluation on a set of criteria. It is important in business, education, online communities, and many other fields. Reputation may be considered as a component of identity as defined by others. Learn more in: Turkish Healthcare Industry Promotional Practices and Digital Era

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Notoriety or fame of something. Learn more in: Impacts of eWOM on Hotels from the Consumer and Company Perspective

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In the context of computing, reputation refers to the public image or opinion regarding the abilities of an entity. Learn more in: Trust Calculation Using Fuzzy Logic in Cloud Computing

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Is the trust and confidence (or the lack of) of consumers and shareholders in an organization. It is what people hear and say about an organization and how its good or bad standing is reported in the media. It affects the number of customers, operations, and profit margins. Good reputation takes a lot of efforts to build and requires excellent crisis management to maintain in times of adversities. Learn more in: Crisis Communication in the Age of Social Media and the Case of Dairy Khoury

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Reputation is the overall estimations of target audiences’ perception towards a corporation. Learn more in: Role of Communicational Collaboration With Governmental Organizations as Stakeholder Groups

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Aggregated information reflecting the opinion others have about persons, entities or services. Learn more in: Trust Management and User’s Trust Perception in e-Business

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An expectation of an entity’s behavior based on other entities’ observations or information about the entity’s past behavior at a given time. Learn more in: Trust Calculation and Management in P2P and Grid Systems

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Reputation implies the social tie-up pattern of a person in his associated environment. In a wireless network, when two nodes encounter each other, they can develop a perception about each other by checking their reputation values. Learn more in: A Dynamic Reputation-Based Incentive Scheme to Encourage Selfish Nodes in Post-Disaster Situation Using Delay-Tolerant Network

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Is the estimation in which a person or company is held, especially by the community or the public. It may be favorable, when the person, entity of company has managed to consistently develop a favorable and publicly recognized name over time. Learn more in: Relationships Between Universities and Enterprises: The Perspective of Small and Medium-Sized Firms

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Concept that students, professors, administrative and external of the university brand have. Learn more in: Introduction: Academic E-Branding for Improving University Reputation

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An opinion about a cloud service by cloud consumer based on its previous history. Learn more in: A Collaborative Ranking Approach for Discovery and Selection of Cloud Services

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As a socially transmitted belief (i.e., belief about belief) concerns properties of agents, namely their attitudes toward some socially desirable behavior, be it cooperation, reciprocity, or norm-compliance. Learn more in: Mobile Ad Hoc Network Security Vulnerabilities

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Being valuable, respected, and familiar in the eyes of the audience. Learn more in: “It Fits My Business”: Corporate Social Responsibility Activities of Companies on the Route to Gain Competitive Advantage

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The opinion that one entity builds about another entity. In particular, reputation refers to the general expectation about the future actions of an entity based upon past actions. Reputation can be exploited in trust management by providing one relevant element to consider for the trustor to assess the prospective trustee’s trustworthiness. Learn more in: Trust Management and Context-Driven Access Control

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The recognition the stakeholders have of the organization. Learn more in: Decision Factors in the Strategy of Sports Sponsorship in Spain

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Perceived grade of trustworthiness to a particular peer created by their historical behaviour during observations and interactions with third party peers in the given context and time Learn more in: Secure Routing with Reputation in MANET

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Valuable and intangible organisational assets which are formed based on how well stakeholder expectations are met and could be damaged during crises. Learn more in: Evaluation of Research Trends in Social Media Crisis Communication

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The estimated trustworthiness in an agent as derived from the communicated opinions of other parts (directly or indirectly received); the resulting and emergent “common opinion” about the agent’s trustworthiness. Learn more in: Socio-Cognitive Model of Trust

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Recognition acquired by the scientists for the work developed in the academies and research institutes. Learn more in: Social Online Networks as Spaces of Knowledge Creation, Management, and Dissemination: The Brazilian and Portuguese Case of Researchers in Information Science

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Corporate reputation is a collective mental representation. It expresses a company’s relative status in the mind of employees and other stakeholders. Corporate reputation refers to the collective judgment of the public regarding an organisation. The judgement is based on financial, environmental, and social impacts. Learn more in: Emerging Trends in Business Ethics, Corporate Social Responsibility, and Sustainability