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What is Research Methods

Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession
Systematic procedures for studying a phenomenon with the goal of discovering new information about it or understanding it better.
Published in Chapter:
Bridging the Academic-Practitioner Divide in Marketing: The Role of Business Schools
Andre Vilares Morgado (AESE Business School, Portugal)
DOI: 10.4018/978-1-5225-6295-5.ch006
In recent years, marketing practice has increased in complexity, becoming more challenging. This situation demands that marketing professionals be better prepared to face the difficulties of the market. Business schools play a key role in training marketing professionals. However, there is a strong divide between the expectations held by marketing professionals and those held in academia. This chapter considers this phenomenon from a theoretical point of view and explores its causes. The author argues that business schools are able to play a key role in bridging theory and practice in marketing. The chapter closes by offering several suggestions for how business schools might increase the relevance of marketing research while reducing the gap between marketing theory and practice. In particular, the chapter offers a set of policies that business schools can implement in order to close this gap.
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Using a Design Science Research Approach to Develop a HCI Artifact for Designing Web Interfaces: A Case Study
The process used to collect information and data for the purpose of making business decisions. It is often necessary to include a consideration of the concepts and theories which underlie the methods. The methodology may include surveys, design science research, experiment, etc.
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Basics of Research Report Writing for Behavioural Science Students and Emerging Scholars
This is a generic term used to refers to a compendium of all the procedures, tools, approaches and materials used in pursuing a given research project. Basically, research methods can be classified into mono-methods and mixed methods.
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Researching Distance Education
This refers to a unique and coherent approach to the study of certain phenomena. Principal among these methods are: case studies, correlation studies, experimental studies, phenomenological studies, and research syntheses.
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Web Log Analysis: Diversity of Research Methodologies
Specific approaches employed in research that are typically derived from the research questions or aims.
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Ethics in Research and Teaching: Ethics for Academics
Research methods aim to determine the causal relationship between variables or understand the reasons lies underneath the behavior.
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