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What is Retailer’s Product

Chapter 9
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
A service which to consumers offers access to products which originate outside the trade sector, and to suppliers – access to the consumer market. A retailer's product, when considered structurally, has a very complex nature: it is defined by a number of components such as the form of the product assortment (in terms of dimensions such as depth, width and the criteria for its creation); and the conditions in which it is offered (location, time, presentation, range of services, price level, forms of payment, how customers receive goods).
Published in Chapter:
Retail Formats and Alternative Retail Formats: The Mechanisms for the Emergence and Evolution
Barbara Borusiak (Poznań University of Economics and Business, Poland)
Copyright: © 2020 |Pages: 21
DOI: 10.4018/978-1-7998-1412-2.ch009
Abstract
This chapter explains the mechanisms for the emergence of selected innovative formats based on existing format change theories. The nature of a retail format is explored and the classification both of retail formats and alternative retail formats are presented. Four groups of theories (cyclical, conflict, environmental, and integrated) explaining the emergence and evolution of retail formats are analysed. Retail formats theories are applied in explaining the emergence of two formats: pop-up store and m-commerce. The approach involved a review of literature and analysis of empirical data concerning the structure of the retail trade turnover in the chosen countries.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 7
The Mechanisms for the Emergence and Evolution of Retail Formats
A service which to consumers offers access to products which originate outside the trade sector, and to suppliers – access to the consumer market. A retailer's product, when considered structurally, has a very complex nature: it is defined by a number of components such as the form of the product assortment (in terms of dimensions such as depth, width and the criteria for its creation); and the conditions in which it is offered (location, time, presentation, range of services, price level, forms of payment, how customers receive goods).
Published in Chapter: The Mechanisms for the Emergence and Evolution of Retail Formats; From: Handbook of Research on Retailer-Consumer Relationship Development
Full Text Chapter Download: US $37.50 Add to Cart
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