Strategies to keep the users playing a game, once they already played one time.
Published in Chapter:
An ARM Framework for F2P Mobile Games
Marisardo Bezerra de Medeiros Filho (Universidade Federal de Pernambuco, Brazil), Farley Fernandes (UNIDCOM IADE, Portugal & Universidade da Beira Interior, Portugal), Felipe Matheus Calado (Universidade Católica de Pernambuco, Brazil), and André Menezes Marques Neves (Universidade Federal de Pernambuco, Brazil)
Copyright: © 2019
|Pages: 22
DOI: 10.4018/978-1-5225-9069-9.ch011
Abstract
This chapter presents an ARM (acquisition, retention, and monetization) framework for F2P (free-to-play) mobile games to be used as to support game design practice and research. ARM strategies are dispersed throughout various sources such as websites, papers, and books, hampering the work of researchers and practitioners in this field. The aim of this framework is to list and organize these strategies into a single source. A literature research about ARM strategies in F2P mobile games was conducted to identify and select elements. Based on surveys with game development professionals, some of these elements were polished, merged, or removed. Finally, these elements were organized into a single framework, consisting of 3 main categories (acquisition, retention, and monetization), 8 subcategories, and 59 specific elements.