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What is Return on Investment (ROI) or Return on Advertising Spend (ROAS)

Chapter 83
Encyclopedia of E-Commerce Development, Implementation, and Management
In online advertising, it is the revenue generated by a digital marketing campaign.
Published in Chapter:
Advertising Techniques in the Digital World: The New Era of Social Communications
Eva Lahuerta-Otero (University of Salamanca, Spain) and Rebeca Cordero-Gutiérrez (University of Salamanca, Spain)
Copyright: © 2016 |Pages: 17
DOI: 10.4018/978-1-4666-9787-4.ch083
Full Text Chapter Download: US $37.50 Add to Cart
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