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Search the World's Largest Database of Information Science & Technology Terms & Definitions

InfScipedia

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Below please find a list of definitions for the term that
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What is Revenue Management (RM)

Chapter 183

Encyclopedia of Business Analytics and Optimization

The application of disciplined analytics that predict consumer behavior at the micro-market level and optimize product availability and price to maximize revenue growth.

Published in Chapter:

Revenue Management in the Hotel Industry

Anna Hawkins (University of Winnipeg, Canada) and Jing Chen (Dalhousie University, Canada)

Source Title: Encyclopedia of Business Analytics and Optimization

Copyright: © 2014 |Pages: 10

DOI: 10.4018/978-1-4666-5202-6.ch183

Full Text Chapter Download: US $37.50 Add to Cart

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